Friday 2.20.15: News to Know

/ Feb 20, 2015

Digital video industry news today

YouTube for Kids to Go Live on February 23

Almost a year in the making, a children’s version of YouTube finally has a release date. The service, which will be available as a free Android app for smartphones and tablets, will go live on Monday, February 23.






Business Insider


USA Today

Wall Street Journal

The Verge


Opinions & Analysis

Almost famous: The semi-glamorous life of emerging YouTube stars

One chilly morning in early February, The Kloons holed up inside an empty Brooklyn restaurant. A YouTube comedy trio, the group was shooting the latest installment of its “Switching Bodies” series, where Kloons member Mitch Lewis swaps souls with his girlfriend Lauren Zakrin. In the sketch, they experience life through each others’ eyes in some strange “Freaky Friday” scenario.



If Pop succeeds in video messaging, it will be by embracing, not fighting the constraints of the channel

Social video is a nut that entrepreneurs and investors have been trying to crack for more than a decade. Content-focused offerings have found more success, as highlighted by YouTube and Vimeo for desktop (and increasingly mobile), or Instagram Video and Vine as mobile-first market leaders. But video communication, on the other hand, still lacks that killer app.

Pando Daily


What If YouTube Shut Down Brand Deals? 5 Frightening Consequences

YouTube just revised their terms of service to include a clause preventing creators from using advertising graphics from personal brand deals on their videos. Any advertisers that want to advertise with say, Toby Turner or an Amazing Phil now have to go through YouTube’s sawblades to do it (with Google naturally taking a nice little cut for themselves) in order to gain visual exposure. With YouTube taking a more active role when it comes to branding, this has the potential to lead to a scenario in which YouTube takes control of ALL branding opportunities.

New Media Rockstars


How Oscar Buzz Fuels Online Movie Piracy

After Oscar nominations were announced on Jan. 15, worldwide downloads of pirated Academy Award-nominated films skyrocketed 385 percent in the 30 days following.



Deals & Signings

Warner Bros. Puts More Money into Machinima

Machinima has secured $24 million in a new funding round led by Warner Bros. Entertainment, nearly a year after the studio spearheaded an $18 million investment in the gaming- and fanboy-focused YouTube network.



TruTV Orders Pilot Based on CollegeHumor Series ‘Adam Ruins Everything’

TruTV has ordered a pilot for “Adam Ruins Everything” (working title), a half-hour comedy starring comedian Adam Conover. The pilot comes from Big Breakfast, a Los Angeles-based digital and TV production studio unit of Electus Digital and CollegeHumor.



Streaming Video News

PBS Station WNET and PBS Digital Studios Unveil New LGBTQ Series

WNET, the flagship PBS member station based in New York, has announced a new YouTube series that will explore issues related to sexuality and gender identity.



Marvel Adds 3 More Cast Members to ‘Jessica Jones’ Series for Netflix

According to Marvel, Eka Darville is joining the cast as Malcolm, a neighbor of Jones’s whose own journey will intertwine with her quest in a surprising way; Erin Moriarty will play Hope, a young girl who becomes a client of Alias Investigations; and Wil Traval will appear as a NYPD cop who takes “protect and serve” very seriously.




Netflix Prepares to Move Down Under with Content from Beyond Distribution

Netflix is set to launch in Australia and New Zealand on March 28, and it’s preparing for that by getting rights to a bunch of content from Beyond Distribution.



Vice News Debuts Weekly Live Show, First on YouTube, Then on Samsung’s Milk Video

The show, called “On the Line,” will focus on different issues and stories covered by Vice News and its roster of correspondents around the world. The news outlet’s first-ever live online show, it will air every Thursday from 12-12:30pm ET on the Vice News YouTube channel, which has more than 1.2 million subscribers.




YouTube News

YouTube has cut off one of the ways its biggest stars make money from advertisers

Brands will now have to go through Google’s sales team rather than working directly with YouTubers to put “graphical title cards” — or overlays — on videos after an amendment to YouTube’s branded-content policy introduced last year.

Business Insider

LA Times


Industry Highlights

Fox Sports Moves Its Top Web Star to TV

Katie Nolan, host of “No Filter,” an online series produced by Fox Sports, is headed back to TV.



Ergen Rattles TV Industry With $50 Billion Binge on Bandwidth

Charlie Ergen is using a new Web-entertainment service and $50 billion in airwaves to upend pay TV as we know it. The founder of Dish Network Corp. beat his rivals to market in February with Sling TV, a $20-a-month online service that offers live channels and sports at a fourth of the cost of a typical cable bundle.




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