Friday 2.20.15: News to Know

/ Feb 20, 2015

Digital video industry news today

YouTube for Kids to Go Live on February 23

Almost a year in the making, a children’s version of YouTube finally has a release date. The service, which will be available as a free Android app for smartphones and tablets, will go live on Monday, February 23.

VideoInk http://bit.ly/1w5aVMd

AdAge http://bit.ly/1ArFKcn

TechCrunch http://tcrn.ch/19HY7kJ

Variety http://bit.ly/17zFOws

Mashable http://on.mash.to/1LiCuTE

Business Insider http://read.bi/1GbTnyp

Gigaom http://bit.ly/1zTfBja

USA Today http://usat.ly/1Ljurba

Wall Street Journal http://on.wsj.com/1GbT4ng

The Verge http://bit.ly/1AXrHgF

 

Opinions & Analysis

Almost famous: The semi-glamorous life of emerging YouTube stars

One chilly morning in early February, The Kloons holed up inside an empty Brooklyn restaurant. A YouTube comedy trio, the group was shooting the latest installment of its “Switching Bodies” series, where Kloons member Mitch Lewis swaps souls with his girlfriend Lauren Zakrin. In the sketch, they experience life through each others’ eyes in some strange “Freaky Friday” scenario.

DigiDay http://bit.ly/1CSMYXP

 

If Pop succeeds in video messaging, it will be by embracing, not fighting the constraints of the channel

Social video is a nut that entrepreneurs and investors have been trying to crack for more than a decade. Content-focused offerings have found more success, as highlighted by YouTube and Vimeo for desktop (and increasingly mobile), or Instagram Video and Vine as mobile-first market leaders. But video communication, on the other hand, still lacks that killer app.

Pando Daily http://bit.ly/1BuGtMZ

 

What If YouTube Shut Down Brand Deals? 5 Frightening Consequences

YouTube just revised their terms of service to include a clause preventing creators from using advertising graphics from personal brand deals on their videos. Any advertisers that want to advertise with say, Toby Turner or an Amazing Phil now have to go through YouTube’s sawblades to do it (with Google naturally taking a nice little cut for themselves) in order to gain visual exposure. With YouTube taking a more active role when it comes to branding, this has the potential to lead to a scenario in which YouTube takes control of ALL branding opportunities.

New Media Rockstars http://bit.ly/1Ll5Pi9

 

How Oscar Buzz Fuels Online Movie Piracy

After Oscar nominations were announced on Jan. 15, worldwide downloads of pirated Academy Award-nominated films skyrocketed 385 percent in the 30 days following.

Bloomberg http://bloom.bg/1G9VUsP

 

Deals & Signings

Warner Bros. Puts More Money into Machinima

Machinima has secured $24 million in a new funding round led by Warner Bros. Entertainment, nearly a year after the studio spearheaded an $18 million investment in the gaming- and fanboy-focused YouTube network.

VideoInk http://bit.ly/1Ll1AmX

 

TruTV Orders Pilot Based on CollegeHumor Series ‘Adam Ruins Everything’

TruTV has ordered a pilot for “Adam Ruins Everything” (working title), a half-hour comedy starring comedian Adam Conover. The pilot comes from Big Breakfast, a Los Angeles-based digital and TV production studio unit of Electus Digital and CollegeHumor.

VideoInk http://bit.ly/1zT9Qlp

 

Streaming Video News

PBS Station WNET and PBS Digital Studios Unveil New LGBTQ Series

WNET, the flagship PBS member station based in New York, has announced a new YouTube series that will explore issues related to sexuality and gender identity.

VideoInk http://bit.ly/1ASxqG1

 

Marvel Adds 3 More Cast Members to ‘Jessica Jones’ Series for Netflix

According to Marvel, Eka Darville is joining the cast as Malcolm, a neighbor of Jones’s whose own journey will intertwine with her quest in a surprising way; Erin Moriarty will play Hope, a young girl who becomes a client of Alias Investigations; and Wil Traval will appear as a NYPD cop who takes “protect and serve” very seriously.

VideoInk http://bit.ly/1JtR7rA 

Variety http://bit.ly/1ASPq37

 

Netflix Prepares to Move Down Under with Content from Beyond Distribution

Netflix is set to launch in Australia and New Zealand on March 28, and it’s preparing for that by getting rights to a bunch of content from Beyond Distribution.

VideoInk http://bit.ly/1ASyqdh

 

Vice News Debuts Weekly Live Show, First on YouTube, Then on Samsung’s Milk Video

The show, called “On the Line,” will focus on different issues and stories covered by Vice News and its roster of correspondents around the world. The news outlet’s first-ever live online show, it will air every Thursday from 12-12:30pm ET on the Vice News YouTube channel, which has more than 1.2 million subscribers.

VideoInk http://bit.ly/1vlcyEO

Variety http://bit.ly/1zRdXyi

 

YouTube News

YouTube has cut off one of the ways its biggest stars make money from advertisers

Brands will now have to go through Google’s sales team rather than working directly with YouTubers to put “graphical title cards” — or overlays — on videos after an amendment to YouTube’s branded-content policy introduced last year.

Business Insider http://read.bi/1Edpa2M

LA Times http://lat.ms/1EdpVZM

 

Industry Highlights

Fox Sports Moves Its Top Web Star to TV

Katie Nolan, host of “No Filter,” an online series produced by Fox Sports, is headed back to TV.

VideoInk http://bit.ly/1F2SdE9

 

Ergen Rattles TV Industry With $50 Billion Binge on Bandwidth

Charlie Ergen is using a new Web-entertainment service and $50 billion in airwaves to upend pay TV as we know it. The founder of Dish Network Corp. beat his rivals to market in February with Sling TV, a $20-a-month online service that offers live channels and sports at a fourth of the cost of a typical cable bundle.

Bloomberg http://bloom.bg/1AriKdu

 

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