Friday 2.7: News to Know
Amazon Embraces Video Ads via Deal with FreeWheel
Don’t look now, but Amazon is embracing digital video advertising. The company has inked a deal with video ad tech provider FreeWheel to power its video ad business.
Rodale Makes Key Digital Hire Beth Buehler is Dow Jones & Co. vet
Rodale has hired Beth Buehler as svp of digital operations and strategy, a newly created position and the latest sign of change at the family-owned company since Scott Schulman was named president in October. Buehler will oversee online activities related to Rodale’s health and fitness brands including Men’s Health, Women’s Health, Prevention and Runner’s World, as well as its books and e-commerce site Rodale’s.
Streaming Video News
GroupM Entertainment has signed an agreement with streaming content provider Hulu to co-produce “My Side of the Sky,” an action-sports themed TV series debuting under Hulu’s Spotlight banner.
Amazon is ready to let viewers pick its next batch of streaming TV series.
USA Today http://usat.ly/NerHU7
It was a game that smashed multiple records. This year’s showdown between the Seattle Seahawks and the Denver Broncos topped charts on several fronts, from the quickest score from the beginning of the game (12 seconds) to the most money bet by fans ($119 million) and the most viewers overall (111.5 million).
NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands. After all, the last thing that the network needs is a bunch of angry Manchester United fans. That’s because, for all the angst and tension surrounding Sochi, NBCU has a delicate Web balancing act to pull off. As it endeavors to stream over 1,000 hours of live Olympic action on NBCOlympics.com, the network also has to keep its Premier League commitment.
NBC comes close to gold in delivering the Winter Olympics online from Sochi, Russia.
Social video success for brands on Vine and Instagram: Your 6-to-15 seconds of fame
Time is almost always a vital limiting factor in engaging with customers, but Vine and Instagram each impose a strict maximum (six and 15 seconds, respectively). This may seem like a short amount of time, but consider instead how long it takes someone to scroll past a tweet or an individual photo on Instagram.
Video ad startup Vungle raises $17M from Google, AOL, & others
Vungle, a mobile video advertising startup, announced today that it has raised $17 million in a series B round of funding. Vungle focuses on integrating 15-second high-def video ads that play within mobile apps for iOS and Android.
YouTuber BeautyBaby44 Guests on Mobile-First Series ‘HitStreak’
“HitStreak,” a transmedia series exclusively produced for the ShowMobile app, is welcoming YouTube beauty/fashion vlogger Lindsey Hughes as a guest star this week.
Music Ally’s Midem Recap: The Music Industry’s YouTube Problem
“Google are not music people, and that scares me.” This single quote from Colin Daniels, of Australian independent music firm Inertia, summarised a whole conference worth of anti-Google unrest at this year’s Midem, which spilled over onto YouTube too.
Music Ally http://bit.ly/1eET1V9
Complex TV, the original video arm of Complex Magazine, has premiered a new show called “Fashion Bros,” hosted by Four Pins’ fashion editor Lawrence Schlossman and Complex’s own James Harris.
Discovery Launches New Video Hub for Cool Science Videos and Live Feeds
The Discovery-owned Science Channel has launched a new video hub calledSci2, a companion property that will offer a curated selection of short-form science videos and live feeds.
IAB Unveils 2014 Digital Content Newfronts Schedule
The Interactive Advertising Bureau has unveiled the initial lineup for the 2014 Digital Content Newfronts, and there are several new players in the field in addition to many of the mainstays from the past two years.
Relativity Makes a Bet on Original Digital Content
Relativity Media has launched a new division, Relativity Digital Studios, dedicated to producing branded content for digital platforms.
Topher Grace Launches Pop Culture Web Portal
Topher Grace is setting his sights on the web. The former That ’70s Show star has launched Cereal Prize, a pop culture website curated by Grace that will feature sketches, re-edited movie trailers, unaired pilots, and previously unseen extras, The Hollywood Reporter has learned. Created and edited by Grace, Cerealprize.com launched Thursday morning.
AOL’s Best Year In A Decade Fueled By Programmatic
2013 was AOL’s best year in the last decade, according to Tim Armstrong, chairman and CEO, and programmatic played no small part.
GE Wins Best in Show at Digiday Video Awards
General Electric took home Best in Show for its #6SecondScience Fair Vines at last night’s fourth annual Digiday Video Awards gala. GE also won in the “Best Video Campaign — Consumer” category at an evening that celebrated overall industry excellence and breakthrough achievement in video media, marketing and advertising.