Friday 2.7: News to Know

/ Feb 7, 2014

Digital video industry news today

Amazon Embraces Video Ads via Deal with FreeWheel

Don’t look now, but Amazon is embracing digital video advertising. The company has inked a deal with video ad tech provider FreeWheel to power its video ad business.

VideoInk http://bit.ly/1dv1a9V

Cynopsis  

ReelSeo http://bit.ly/1iBjbbj

 

Deals & Signings

Rodale Makes Key Digital Hire Beth Buehler is Dow Jones & Co. vet

Rodale has hired Beth Buehler as svp of digital operations and strategy, a newly created position and the latest sign of change at the family-owned company since Scott Schulman was named president in October. Buehler will oversee online activities related to Rodale’s health and fitness brands including Men’s Health, Women’s Health, Prevention and Runner’s World, as well as its books and e-commerce site Rodale’s.

AdWeek http://bit.ly/1fDJcos

 

Streaming Video News

GroupM Gets Creative With New Hulu Series

GroupM Entertainment has signed an agreement with streaming content provider Hulu to co-produce “My Side of the Sky,” an action-sports themed TV series debuting under Hulu’s Spotlight banner.

MediaPost http://bit.ly/1iwzC9A

Amazon lets viewers vote for new TV series

Amazon is ready to let viewers pick its next batch of streaming TV series.

USA Today http://usat.ly/NerHU7 

 
From Sydney To Sochi: Olympics Evolve Online
NBC’s Olympics coverage online has evolved over the years. In the beginning, NBC was worried about interfering with broadcast coverage – its own and those of others. Broadcast rights are sold by territory so Europeans aren’t supposed to have access to NBC’s video. Tools for restricting content by territory have improved, while NBC got new owners – Comcast Corp. Now, NBC sees the Internet as complementary to its television broadcasts.

 
AP 
 
A Look at How Much a $4 Million TV Spot Boosts Web Traffic Records set during big game

It was a game that smashed multiple records. This year’s showdown between the Seattle Seahawks and the Denver Broncos topped charts on several fronts, from the quickest score from the beginning of the game (12 seconds) to the most money bet by fans ($119 million) and the most viewers overall (111.5 million).

AdWeek http://bit.ly/1fDG5Nb 

NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer Games heat up at same time as Premier League

NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands. After all, the last thing that the network needs is a bunch of angry Manchester United fans. That’s because, for all the angst and tension surrounding Sochi, NBCU has a delicate Web balancing act to pull off. As it endeavors to stream over 1,000 hours of live Olympic action on NBCOlympics.com, the network also has to keep its Premier League commitment.

AdWeek http://bit.ly/1kkzJYU

REVIEW: NBC OLYMPICS ONLINE DESERVES SILVER MEDAL

NBC comes close to gold in delivering the Winter Olympics online from Sochi, Russia.

 

AP 
 
The Haps With Apps

Social video success for brands on Vine and Instagram: Your 6-to-15 seconds of fame

Time is almost always a vital limiting factor in engaging with customers, but Vine and Instagram each impose a strict maximum (six and 15 seconds, respectively). This may seem like a short amount of time, but consider instead how long it takes someone to scroll past a tweet or an individual photo on Instagram.

TNW http://tnw.co/LEjzKG

Video ad startup Vungle raises $17M from Google, AOL, & others

Vungle, a mobile video advertising startup, announced today that it has raised $17 million in a series B round of funding. Vungle focuses on integrating 15-second high-def video ads that play within mobile apps for iOS and Android.

VentureBeat http://bit.ly/1eEAVCB

TechCrunch http://tcrn.ch/1nX6hZo

 

YouTube News

YouTuber BeautyBaby44 Guests on Mobile-First Series ‘HitStreak’

“HitStreak,” a transmedia series exclusively produced for the ShowMobile app, is welcoming YouTube beauty/fashion vlogger Lindsey Hughes as a guest star this week.

VideoInk http://bit.ly/LEqvrl 

Music Ally’s Midem Recap: The Music Industry’s YouTube Problem

“Google are not music people, and that scares me.” This single quote from Colin Daniels, of Australian independent music firm Inertia, summarised a whole conference worth of anti-Google unrest at this year’s Midem, which spilled over onto YouTube too.

Music Ally http://bit.ly/1eET1V9

 
Media News
Complex TV Announces “Fashion Bros” to Air

Complex TV, the original video arm of Complex Magazine, has premiered a new show called “Fashion Bros,” hosted by Four Pins’ fashion editor Lawrence Schlossman and Complex’s own James Harris.

VideoInk http://bit.ly/1d2a03o

THR http://bit.ly/1nen3jl

Cynopsis 

Discovery Launches New Video Hub for Cool Science Videos and Live Feeds

The Discovery-owned Science Channel has launched a new video hub calledSci2, a companion property that will offer a curated selection of short-form science videos and live feeds.

VideoInk http://bit.ly/1iBfwdC

Cynopsis 

IAB Unveils 2014 Digital Content Newfronts Schedule

The Interactive Advertising Bureau has unveiled the initial lineup for the 2014 Digital Content Newfronts, and there are several new players in the field in addition to many of the mainstays from the past two years.

VideoInk http://bit.ly/LEc5Ye

Relativity Makes a Bet on Original Digital Content

Relativity Media has launched a new division, Relativity Digital Studios, dedicated to producing branded content for digital platforms.

VideoInk http://bit.ly/1aCZvo4

Topher Grace Launches Pop Culture Web Portal

Topher Grace is setting his sights on the web. The former That ’70s Show star has launched Cereal Prize, a pop culture website curated by Grace that will feature sketches, re-edited movie trailers, unaired pilots, and previously unseen extras, The Hollywood Reporter has learned. Created and edited by Grace, Cerealprize.com launched Thursday morning.

THR http://bit.ly/LEkUBd

Mashable http://on.mash.to/1l5Pq48

AOL’s Best Year In A Decade Fueled By Programmatic

2013 was AOL’s best year in the last decade, according to Tim Armstrong, chairman and CEO, and programmatic played no small part.

MediaPost http://bit.ly/1lGekem

AdWeek http://bit.ly/1fDJcos

GE Wins Best in Show at Digiday Video Awards

General Electric took home Best in Show for its #6SecondScience Fair Vines at last night’s fourth annual Digiday Video Awards gala. GE also won in the “Best Video Campaign — Consumer” category at an evening that celebrated overall industry excellence and breakthrough achievement in video media, marketing and advertising.

 
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