Friday 3.13.15: News to Know

/ Mar 13, 2015

Digital video industry news today

MSNBC Teams Up with NowThis News on Two Facebook Series

MSNBC is launching two, new shows, both of which will debut on Facebook, as first reported by Variety.

VideoInk http://bit.ly/1xjLzoQ

Variety http://bit.ly/1EeRwsl

 

Opinions & Analysis

What Meerkat and Mobile Live-Streaming Means for Creators

This brainstorm is only the beginning; my brain is churning with ideas and opportunities for the creator community.

VideoInk http://bit.ly/1FidjRH

 

The Daring Future of YouTube

You start on a makeup tutorial, letting Michelle Phan teach you Lunar New Year beauty tips. Then you’re watching the beauty guru collaborate with Rosanna Pansino on a cupcake recipe. Suddenly you’re hungry and off on a YouTube bender.

VideoInk http://bit.ly/1L6hyoa

 

BuzzFeed Motion Pictures videos reach 1 billion monthly views

Buzzfeed Motion Pictures, a division of the Buzzfeed media company, announced in an internal memo Thursday that its videos have accumulated 1 billion monthly views.

LA Times http://lat.ms/19fpi6H

 

SXSW Best Fest For Reaching Music And Tech Tastemakers

With this year’s keynote speech from no other than Snoop Dogg, perhaps it is not surprising that music is the largest association with the South By Southwest Festival (SXSW), according to Horizon Media’s Finger on the Pulse survey.

 MediaPost http://bit.ly/1MwGaDL

 

Understanding Alibaba’s Snapchat Obsession

Raising funding isn’t just about “how much?” but rather “from whom?” Beyond just providing the capital necessary to keep a startup growing — or even, simply, to keep it alive — taking “smart money” can unlock relationships, open doors and more.

TechCrunch http://tcrn.ch/1GxoLa0

 

Why Lots of Agencies and Brands Are Still Headed to SXSW

Could a conference that features panels ranging from “Cross-Channel Data Driven Marketing With TV” to “The Future of Doping and PEDs” really have a unifying theme? And do marketers really need to fly their teams and ad agency partners to Austin, Texas to take in keynote presentations on “AI, Immortality and the Future of Selves“?

WSJ http://on.wsj.com/1HRP1NR

 

Deals & Signings

Fullscreen Taps Damon Berger for VP of Business Development

Confirming our report from last month, Fullscreen has announced that it’s hired Damon Berger, co-founder and former CEO of What’s Trending, as its new vice president of business development.

VideoInk http://bit.ly/1FXJt2Q

 

Danny Zappin’s Zealot Networks Buys Another Marketing Agency

Threshold Interactive, which boasts a “decade-long” relationship with food/beverage giant Nestle according to Zealot, joins a growing portfolio of agencies under the Zealot umbrella that includes Neighbor Agency and Idea Farmer.

VideoInk http://bit.ly/1CcjJT9

 

All Def Digital Inks Development Deal with WorldStar Hip Hop

Per the announcement, the two companies will source ideas and talent from both of their respective networks to create new series for “premium television” and subscription video services, as well as music programming for cable and broadcast.

VideoInk http://bit.ly/1DeyxAj 

THR http://bit.ly/1AigALb

Deadline http://bit.ly/1CbZOlD

 

Streaming Video News

Shaftesbury Launches Companion Web Series to ‘Murdoch Mysteries’

Filmed during season eight of “Murdoch Mysteries,” the 20-episode “Making Murdoch” companion is currently available on Canadian broadcaster CBC’s YouTube channel and website. (CBC airs the TV drama in the country.) Produced by Shaftesbury, the web special offers a behind-the-scenes look into the making of season eight, including interviews with cast and crew, and information about the TV show’s Ontario-based shooting location.

VideoInk http://bit.ly/1wDv640

 

WATCH THIS: Yahoo’s Trailer for ‘Sin City Saints,’ Which Tips Off March 23

Yahoo’s “Sin City Saints” is one of three TV series the company plans to launch this spring.* The half-hour comedy, which was first announced during Yahoo’s Newfront in 2014, centers on a fictional pro-basketball team in Las Vegas, and the dysfunction that surrounds it. The entire first season will premiere on Yahoo Screen on March 23.

VideoInk http://bit.ly/1b7wwtU

 

Can’t Make It To SXSW? Now You Can Stream It At Home

Wish you could be at South By Southwest for the hundreds of great musicians and panels, but can’t make it to Austin? No worries! The Austin, TX-based festival and Roku have got you covered.

Forbes http://onforb.es/18hY9Pm

 

YouTube News

European MCN Divimove Launches Website for Spanish YouTube Creator

European MCN Divimove has launched a dedicated website for one of its top YouTube talent, Rubén Doblas Gundersen (better known as Elrubius online).

VideoInk http://bit.ly/1BBH0ui

 

YouTube Secrets And Ideas From Mindy McKnight Of CuteGirlsHairstyles

YouTube’s Top Mom, Mindy McKnight, is busy thinking up new ways to style her five daughters hair. Her husband, arguably one of YouTube’s top dads, Shaun McKnight, is busy growing one of the strongest audiences of any how-to channel on YouTube.

Forbes http://onforb.es/1MwGt1o

 

Hispanic YouTubers Are First To Benefit From Google Advertising Initiative

Hispanic is the new Preferred on YouTube. Last year, Google introduced Google Preferred, a system of targeting specific top tier channels that would jibe with advertisers’ intents of reaching maximum audiences. This year, it’s all about being selective — and first up is the Hispanic audiences.

NMR http://bit.ly/1AjJU3X

 

Media News

SXSW: Vimeo to Release ‘Planetary’ Day-and-Date with Theatrical Premiere

Vimeo has partnered with film distributor Abramorama and Adrian Grenier’s lifestyle platform SHFT.com to release the upcoming documentary “Planetary” day-and-date with its theatrical premiere.

VideoInk http://bit.ly/1HRd5Aj

 

Shira Lazar to Contribute to HLN Series ‘The Daily Share’

As a contributor, Lazar will work on the network’s flagship series, “The Daily Share.” Similar to What’s Trending, the show focuses on the day’s biggest social media news and popular internet happenings along with various lifestyle content. Ali Nejad and Yasmin Vassoughian host the show with Rocsi Diaz as an anchor.

VideoInk http://bit.ly/1EaxoFg

NMR http://bit.ly/1Gzwqoh

 

Industry Highlights

China’s 360 Tests Shorter SVOD Release Windows

Chinese video website 360 is testing shorter release windows with the Hong Kong movie Triumph in the Skies, which analysts say could give a major boost to the subscription video on demand market in China.

THR http://bit.ly/1CbZkfp

 

BeautyCon Launches Its Own Media Site to Connect Social Media Stars with Fans and Brands

The company is launching its own media site, BeautyCon.com, which will aggregate content from influencers on Instagram, Vine, Snapchat and YouTube and provide original content about style, beauty and pop culture topics that are trending online.

WSJ http://on.wsj.com/1ApCafK

 

CNBC Stocks Up on Original Digital Video

On Thursday, CNBC premiered a new episode of “Speakeasy with John Harwood,” hosted by the network’s chief Washington correspondent, in which he interviews Louisiana Gov. Bobby Jindal (pictured, above right), a potential 2016 Republican presidential contender. In addition, the cabler debuted “Retire Well with Sharon Epperson,” hosted by CNBC’s senior personal finance correspondent.

Variety http://bit.ly/18fsdet

 

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