Friday 3.13.15: News to Know
MSNBC Teams Up with NowThis News on Two Facebook Series
MSNBC is launching two, new shows, both of which will debut on Facebook, as first reported by Variety.
Opinions & Analysis
What Meerkat and Mobile Live-Streaming Means for Creators
This brainstorm is only the beginning; my brain is churning with ideas and opportunities for the creator community.
The Daring Future of YouTube
You start on a makeup tutorial, letting Michelle Phan teach you Lunar New Year beauty tips. Then you’re watching the beauty guru collaborate with Rosanna Pansino on a cupcake recipe. Suddenly you’re hungry and off on a YouTube bender.
BuzzFeed Motion Pictures videos reach 1 billion monthly views
Buzzfeed Motion Pictures, a division of the Buzzfeed media company, announced in an internal memo Thursday that its videos have accumulated 1 billion monthly views.
LA Times http://lat.ms/19fpi6H
SXSW Best Fest For Reaching Music And Tech Tastemakers
With this year’s keynote speech from no other than Snoop Dogg, perhaps it is not surprising that music is the largest association with the South By Southwest Festival (SXSW), according to Horizon Media’s Finger on the Pulse survey.
Understanding Alibaba’s Snapchat Obsession
Raising funding isn’t just about “how much?” but rather “from whom?” Beyond just providing the capital necessary to keep a startup growing — or even, simply, to keep it alive — taking “smart money” can unlock relationships, open doors and more.
Why Lots of Agencies and Brands Are Still Headed to SXSW
Could a conference that features panels ranging from “Cross-Channel Data Driven Marketing With TV” to “The Future of Doping and PEDs” really have a unifying theme? And do marketers really need to fly their teams and ad agency partners to Austin, Texas to take in keynote presentations on “AI, Immortality and the Future of Selves“?
Deals & Signings
Fullscreen Taps Damon Berger for VP of Business Development
Confirming our report from last month, Fullscreen has announced that it’s hired Damon Berger, co-founder and former CEO of What’s Trending, as its new vice president of business development.
Danny Zappin’s Zealot Networks Buys Another Marketing Agency
Threshold Interactive, which boasts a “decade-long” relationship with food/beverage giant Nestle according to Zealot, joins a growing portfolio of agencies under the Zealot umbrella that includes Neighbor Agency and Idea Farmer.
All Def Digital Inks Development Deal with WorldStar Hip Hop
Per the announcement, the two companies will source ideas and talent from both of their respective networks to create new series for “premium television” and subscription video services, as well as music programming for cable and broadcast.
Streaming Video News
Shaftesbury Launches Companion Web Series to ‘Murdoch Mysteries’
Filmed during season eight of “Murdoch Mysteries,” the 20-episode “Making Murdoch” companion is currently available on Canadian broadcaster CBC’s YouTube channel and website. (CBC airs the TV drama in the country.) Produced by Shaftesbury, the web special offers a behind-the-scenes look into the making of season eight, including interviews with cast and crew, and information about the TV show’s Ontario-based shooting location.
WATCH THIS: Yahoo’s Trailer for ‘Sin City Saints,’ Which Tips Off March 23
Yahoo’s “Sin City Saints” is one of three TV series the company plans to launch this spring.* The half-hour comedy, which was first announced during Yahoo’s Newfront in 2014, centers on a fictional pro-basketball team in Las Vegas, and the dysfunction that surrounds it. The entire first season will premiere on Yahoo Screen on March 23.
Can’t Make It To SXSW? Now You Can Stream It At Home
Wish you could be at South By Southwest for the hundreds of great musicians and panels, but can’t make it to Austin? No worries! The Austin, TX-based festival and Roku have got you covered.
European MCN Divimove Launches Website for Spanish YouTube Creator
European MCN Divimove has launched a dedicated website for one of its top YouTube talent, Rubén Doblas Gundersen (better known as Elrubius online).
YouTube Secrets And Ideas From Mindy McKnight Of CuteGirlsHairstyles
YouTube’s Top Mom, Mindy McKnight, is busy thinking up new ways to style her five daughters hair. Her husband, arguably one of YouTube’s top dads, Shaun McKnight, is busy growing one of the strongest audiences of any how-to channel on YouTube.
Hispanic YouTubers Are First To Benefit From Google Advertising Initiative
Hispanic is the new Preferred on YouTube. Last year, Google introduced Google Preferred, a system of targeting specific top tier channels that would jibe with advertisers’ intents of reaching maximum audiences. This year, it’s all about being selective — and first up is the Hispanic audiences.
SXSW: Vimeo to Release ‘Planetary’ Day-and-Date with Theatrical Premiere
Vimeo has partnered with film distributor Abramorama and Adrian Grenier’s lifestyle platform SHFT.com to release the upcoming documentary “Planetary” day-and-date with its theatrical premiere.
Shira Lazar to Contribute to HLN Series ‘The Daily Share’
As a contributor, Lazar will work on the network’s flagship series, “The Daily Share.” Similar to What’s Trending, the show focuses on the day’s biggest social media news and popular internet happenings along with various lifestyle content. Ali Nejad and Yasmin Vassoughian host the show with Rocsi Diaz as an anchor.
China’s 360 Tests Shorter SVOD Release Windows
Chinese video website 360 is testing shorter release windows with the Hong Kong movie Triumph in the Skies, which analysts say could give a major boost to the subscription video on demand market in China.
BeautyCon Launches Its Own Media Site to Connect Social Media Stars with Fans and Brands
The company is launching its own media site, BeautyCon.com, which will aggregate content from influencers on Instagram, Vine, Snapchat and YouTube and provide original content about style, beauty and pop culture topics that are trending online.
CNBC Stocks Up on Original Digital Video
On Thursday, CNBC premiered a new episode of “Speakeasy with John Harwood,” hosted by the network’s chief Washington correspondent, in which he interviews Louisiana Gov. Bobby Jindal (pictured, above right), a potential 2016 Republican presidential contender. In addition, the cabler debuted “Retire Well with Sharon Epperson,” hosted by CNBC’s senior personal finance correspondent.