Friday 3.14: News to Know
A few months after Facebook first started testing video ads in its news feed, and more than a year after we first learned Facebook was planning to roll out such a product, Facebook is finally beginning its video ad business in earnest. The social network announced today that it will begin testing Premium Video Ads with a limited, but larger group of advertising partners.
Opinions & Analysis
First Look! Ora TV’s ‘Wayward Nation’ Taps Spirit of Adventure in Search of ‘American Dream’
“These are the roads we travel…” says Ora TV‘s newest pseudo-non-scripted-but-at-
Streaming Video News
Amazon Prime UK Sets Premiere Date for ‘Betas’
Amazon’s Prime Instant Video service in the UK, which was until recently called LoveFilm, will premiere Amazon Studios’ original comedy “Betas” on March 14.
Amazon Hikes Price of Prime to $99 Per Year
Amazon has hiked the price of Amazon Prime by $20, now requiring subscribers to pay $99 per year to access free two-day shipping and all of those films and TV shows on Amazon Instant Video.
USA Today http://usat.ly/1nSIWa2
Aereo may get a blast from the Obama Administration during its U.S. Supreme Court hearing against broadcasters on April 22. The administration reportedly asked if it could argue against the streaming service, but the Court has not yet responded.
Ray William Johnson to Recast ‘Equals Three’ Instead of Canceling It (For Now)
Nevermind, Ray William Johnson’s flagship YouTube series “Equals Three” is no longer ending, it will just have a new creative team behind it.
Belgian Music Festival Tomorrowland Joins European MCN Divimove
Tomorrowland, the popular Belgium-based electronic music festival, has signed a deal to network its YouTube channel with European MCN Divimove. The channel reaches more than 2.8 million subscribers and generates over 14.5 million views per month.
Why You Should Not Disable YouTube Comments
If you are a brand on YouTube, you may be tempted to disable the comments on your videos but on this week’s Creator’s Tip, we but we want to give you a few reasons why you might want to reconsider that decision. Brands and marketers often disable comments on YouTube videos because they don’t have the time to moderate them so think it’s best to turn them off completely rather than have a free-for-all. We say, if you are going to go to the trouble of creating and marketing a video then you may as well follow best practice at every stage, and enabling a discussion around a video is a positive move. This is why it’s called social media – it’s meant to be social, right?
2 Stats That Explain BuzzFeed’s Newfronts Strategy
Among the companies hosting a Newfront for the first time in 2014, none maybe more interesting than BuzzFeed — that gargantuan publisher of lists, and more lists, and some quality original reporting, but really lists. The company has a BuzzFeed Video division, led by online video pioneer Ze Frank. And as evidenced by even a cursory glance of the video page on BuzzFeed.com, the division is experimenting with ways to translate the publisher’s shareable articles to a video format.
Mountain Dew and Robert Rodriguez Launch Online Filmmaking Contest
Mountain Dew is teaming with filmmaker Robert Rodriguez to launch Green Label Studios: Open Call, an online filmmaking contest to find new talent for Green-Label.com, a youth culture-focused digital media hub from Mountain Dew and Complex Media. The open call invites content creators across genres to submit their work for a shot at the ultimate prize: $250,000 towards production costs on content for Green-Label.com.
Digital Video Viewing Begins to Plateau in the UK
The UK internet audience is close to full saturation and is not expected to grow significantly in the coming years. By now, most people who want to go online already do so, according to a new eMarketer report, “UK Internet Users: 2014 Complete eMarketer Forecast.”
Video Leads Consumer Preference for Mobile Ads in Brazil: YouTube is the top video site among the country’s smartphone owners
A November 2013 study by PricewaterhouseCoopers found that video ads were the preferred mobile ad format among mobile phone owners in Brazil, cited by 55% of respondents. In addition, mobile phone owners in Brazil were significantly more engaged by mobile video advertising than those in other countries studied. Banner ads and mobile coupons were distant runner-ups, popular among 11% and 12% of respondents, respectively.