Friday 3.20.15: News to Know

/ Mar 20, 2015

Digital video industry news today

Hulu Grabs ‘Empire’ Exclusive Streaming-Video Rights

The entire first season of Fox hit drama “Empire” is now on Hulu, under a pact with Twentieth Century Fox Television giving the Internet TV site exclusive subscription video-on-demand rights to the show.


LA Times



USA Today




SXSW: Firetalk, Yet Another Live-Video Service, Launches in Beta

The platform is open to new and established creators, counting among its launch partners WWE YouTube gamer “TeemingTubbyEmu“, Hannah Cranston and John Iadorala from The Young Turks Network’s ThinkTank, and former Fox News Radio/current 1010 WINS reporter Gary Baumgarten. These creators will use the platform to broadcast live streams as well as record content for audiences to watch later.



Opinions & Analysis

Losses Mount at China’s Youku Tudou

Net revenues grew by 33% to RMB4 billion ($649 million) in the year to December 2014. Net losses grew to RMB889 million ($143 million) last year from RMB581 million ($93.6 million) in 2013.




Amazon’s Twitch is a sleeping giant of media

Twitch might not yet be a household name, but that could quickly change as the Amazon-owned video platform starts to add to its media credentials.



YouTube Wasn’t Created As A Music Service, We Turned It Into One

Intelligent entrepreneurs typically don’t go into business without having an idea of what the end goal looks like and how they are going to get there.



Deals & Signings

IAB Names Board of Directors for Digital Video R&D Center

The new board will include executives from TV brands like CNN and ABC, digital video platforms like Hulu, YouTube, Facebook, and Machinima, and publishers such as The New York Times and Condé Nast.



Mashable Hires Mike Schmidt as Editorial Director of Video

In this role, Schmidt will work on the brand’s overall video strategy and oversee the video production team. He will also work towards promoting Mashable’s video content.



Endemol Beyond USA Names Former Lionsgate Exec Adrian Sexton COO

Endemol Beyond USA, the domestic digital division of the newly formed Endemol Shine North America, has hired former Lionsgate and Participant Media executive Adrian Sexton as its new chief operating officer.




Conde Nast Entertainment Taps Rapt For Interactive Video

Condé Nast Entertainment, the multichannel video production arm of the high-end magazine publisher, has partnered with Rapt Media to create interactive digital video content for CNE’s media brands, including both editorial programming and advertising. The first projects will be interactive video for several of CNE’s established digital video series.



Streaming Video News

Freddie Wong’s ‘VGHS’ Season 3 Arrives on Netflix in April

Created by Wong and Matt Arnold, and produced by Rocket Jump Studios and Collective Digital Studio, “Video Game High School” takes place in an alternate universe where video-gaming is the world’s biggest spectator sport. The series centers on a group of students at one of the most prestigious video-game academies.



Deezer’s high-quality ‘Elite’ streaming service is now available worldwide – but still only on Sonos

Deezer’s Elite’ high-quality music streaming service is now available to users around the world following a brief US-only stint at the end of 2014. First launched in September, the 35 million FLAC track library is now open to users in Latin America, Europe and anywhere else that you can normally access Deezer – it’s still a Sonos hardware-only affair though.

The Next Web


Streaming revenue passes CDs for first time

CDs may not be down for the count, but streaming has them on the ropes. In a music-retail environment that was essentially flat, revenue from streaming service was greater than that from CD sales in 2014.

USA Today


Canada Wants Cable-TV Bundle Model Dismantled by 2016

Canada’s communications regulator will require cable companies to let customers choose the channels they want, one of the first countries in the world to mandate so-called a la carte pay-TV.



YouTube News

A Cappella Darling Jon Cozart Is Making Jump from YouTube to Stage

Jon Cozart has been making YouTube videos since seventh grade, but the college senior is a total newbie to South by Southwest, despite living in Austin, Texas.



Industry Highlights

Smashbox and CDS Start Program for Beauty Influencers

Collective Digital Studio has partnered with Smashbox Cosmetics on a program that lets YouTube beauty creators and other “new media style influencers” into Los Angeles’s Smashbox Studios to shoot original content.




Tastemade Sees Success with Branded Originals, Plans to Do More

For brands still on the fence about sponsoring or creating branded content with YouTube creators and networks, Tastemade, a network devoted to food and travel content, has some data for you: Sponsored content produced by Tastemade nabs higher brand recall, brand affinity, purchase intent, and “positive brand perception” when compared to 30-second pre-rolls and regular TV spots.



FCC Chairman Vows That Net Neutrality Ruling Won’t Lead To Price Regulation

FCC Chairman Tom Wheeler and other commissioners went back through the looking glass today to testify at House Subcommittee on Communications and Technology — the third consecutive day of largely hostile questioning following the agency”s adoption of tough net neutrality rules.




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