Friday 3.7: News to Know
Machinima Lays Off 42 Employees in Latest Round of Cuts
Warner Bros. might be coming in for an investment, but Machinima has just laid off 42 employees in what it calls a “restructuring in and around its sales organization.”
Deals & Signings
Content-ID Software Provider Vobile Buys Blayze to Enter YouTube Market
YouTube analytics and marketing startup Blayze has been acquired by Vobile, a software company that specializes in audio and video content-recognition solutions.
Univision has named Borja Echevarria de la Gandara as its new Vice President of Digital for Univision News. Gandara was most recently the managing editor of El Pais (Spain’s largest daily newspaper).
The Haps With Apps
TouchCast Unveils Finalists for Pilot Competition
Interactive video platform TouchCast has announced the four finalists for its “TouchCasting Call” pilot competition. Four creators, listed below, will receive $1,000 each to produce a TouchCast-based interactive video series in one of four categories: How-To, Geek Culture, InstaCast, and Vlogger Rant.
Vine will no longer allow pornographic, sexually explicit content
Vine announced that it has changed its rules and terms of service to no longer allow users to post sexually explicit videos.
LA Times http://lat.ms/1fdpb6r
Hacking the YouTube ‘Creator Playbook’: Mastering Playlists
YouTube’s playlists let you curate your viewers’ experience on your channel. They allow one video to flow seamlessly into the next, increasing watch-time and creating order in a channel now populated by regular content.
Erdogan Says Turkey Could Ban Facebook And YouTube
ISTANBUL (Reuters) – Prime Minister Tayyip Erdogan said Turkey could ban Facebook and YouTube, which he says have been abused by his political enemies, after local elections on March 30.
Business Insider http://read.bi/1fPdbb7
Business Insider http://read.bi/1ijaQNp
Associated Press http://apne.ws/1lbwpgs
Above Average Unveils Latest Slate, Including a New Toon Series with a Robust Voice Cast
Online comedy network Above Average’s newest originals slate includes two new animated show and one returning live-action show.
Koldcast TV to Close Its Doors on March 31
Online video network Koldcast TV, which focuses on original web series, short films, and documentaries, is closing its doors.
JW Player Partners With Vid.ly To Simplify Video Across All Devices
Regular readers of ReelSEO will know that we are fans of both JW Player and Vid.ly. The news this week that they have partnered, so that users can now use Vid.ly with JW Player, will be well received by many. If you’re unfamiliar with the Vid.ly offering here’s a great review by Christophor Rick. So what are the Vid.ly benefits to users of JW PLayer? In a nutshell it means that in one step you can enable video playback for everyone.
Vimeo sticks to its no-ads approach
For most platforms, the how-to-make-money question is answered by advertising. Not so for Vimeo.
The 10-year-old video-sharing platform has built a business by eschewing advertising, choosing instead to make money by providing premium services to its community of video creators. That’s a bold approach, considering its giant rival YouTube built the digital video advertising business, which generated an estimated $5.6 billion last year, according to eMarketer.
Day 2 of Content Summit explores video trends and moves audience to tears
The discussions on the second day of the iMedia Content Summit focused on TV and digital video. We took an in-depth look at the rapidly changing way we watch, monitor, and monetize video; the overlap between online and television production that’s creating a case for operational convergence; and the recipe for making effective, emotionally-compelling video content led by a true industry leader, The Coca-Cola Company.
iMedia Connection http://bit.ly/1hTuIEj
Chilling Video Shows A Child’s Life As Her Country Goes To War
Save the Children created this striking video depicting the life of a child in England if they lived in a country at war, like Syria, in an effort to raise funds for Syrian child refugees. The video tells the story of a year in the life of a young English girl in a series of one-second “days.” The year starts out great; the little girl celebrates a birthday, but that’s where the happiness ends as her country goes to war.
Business Insider http://read.bi/1fLsis3
Digital publishers chase video with mixed results
For digital publishers burned by sinking display ad revenue, video is the next great hope.
Publications like Mashable, Business Insider, Vox Media are all giving video a go, building their own video units and cranking out content in an effort to go from being simple text-based publishers to something far more ambitious.
Digiday http://bit.ly/MU0eG9Tags: Blayze, Machinima, Mashable, MCN, Netflix, News2Know, Vimeo, Vine, vobile, Vox Media, youtube