Friday 3.7: News to Know

/ Mar 7, 2014

Digital video industry news today

Machinima Lays Off 42 Employees in Latest Round of Cuts

Warner Bros. might be coming in for an investment, but Machinima has just laid off 42 employees in what it calls a “restructuring in and around its sales organization.”

VideoInk http://bit.ly/1igOJD5

ReelSeo http://bit.ly/1fP26XB

TheWrap http://bit.ly/1lF6IrC

AdAge http://bit.ly/1ij2B4a

WSJ http://on.wsj.com/NFnV5X

MediaPost http://bit.ly/1e9lW04

Variety http://bit.ly/1cFypbt

THR http://bit.ly/1hSQLu7

Deadline http://bit.ly/1f6nPyS

NMR http://bit.ly/1lF7HYM

Cynopsis 

Recode http://on.recode.net/1ietPEA

 

Deals & Signings

Content-ID Software Provider Vobile Buys Blayze to Enter YouTube Market

YouTube analytics and marketing startup Blayze has been acquired by Vobile, a software company that specializes in audio and video content-recognition solutions.

VideoInk http://bit.ly/1kCnXJS

NMR http://bit.ly/1niS7QM

Gigaom http://bit.ly/1cfsQ8Q

 

Exec Moves

Univision has named Borja Echevarria de la Gandara as its new Vice President of Digital for Univision News. Gandara was most recently the managing editor of El Pais (Spain’s largest daily newspaper).

Cynopsis 

The Haps With Apps

TouchCast Unveils Finalists for Pilot Competition

Interactive video platform TouchCast has announced the four finalists for its “TouchCasting Call” pilot competition. Four creators, listed below, will receive $1,000 each to produce a TouchCast-based interactive video series in one of four categories: How-To, Geek Culture, InstaCast, and Vlogger Rant.

VideoInk http://bit.ly/1f6f73F

Vine will no longer allow pornographic, sexually explicit content

Vine announced that it has changed its rules and terms of service to no longer allow users to post sexually explicit videos.

LA Times http://lat.ms/1fdpb6r

Mashable http://on.mash.to/MTZvEP

YouTube News

Hacking the YouTube ‘Creator Playbook’: Mastering Playlists

YouTube’s playlists let you curate your viewers’ experience on your channel. They allow one video to flow seamlessly into the next, increasing watch-time and creating order in a channel now populated by regular content.

VideoInk http://bit.ly/1geG41k

Erdogan Says Turkey Could Ban Facebook And YouTube

ISTANBUL (Reuters) – Prime Minister Tayyip Erdogan said Turkey could ban Facebook and YouTube, which he says have been abused by his political enemies, after local elections on March 30.

Business Insider http://read.bi/1fPdbb7

Business Insider http://read.bi/1ijaQNp

Associated Press http://apne.ws/1lbwpgs

Media News

Above Average Unveils Latest Slate, Including a New Toon Series with a Robust Voice Cast

Online comedy network Above Average’s newest originals slate includes two new animated show and one returning live-action show.

VideoInk http://bit.ly/1f6eyqG

Cynopsis 

Koldcast TV to Close Its Doors on March 31

Online video network Koldcast TV, which focuses on original web series, short films, and documentaries, is closing its doors.

VideoInk http://bit.ly/1dySpjJ

JW Player Partners With Vid.ly To Simplify Video Across All Devices

Regular readers of ReelSEO will know that we are fans of both JW Player and Vid.ly. The news this week that they have partnered, so that users can now use Vid.ly with JW Player, will be well received by many. If you’re unfamiliar with the Vid.ly offering here’s a great review by Christophor Rick. So what are the Vid.ly benefits to users of JW PLayer? In a nutshell it means that in one step you can enable video playback for everyone.

ReelSeo http://bit.ly/1cB1Y3q

Vimeo sticks to its no-ads approach

For most platforms, the how-to-make-money question is answered by advertising. Not so for Vimeo.

The 10-year-old video-sharing platform has built a business by eschewing advertising, choosing instead to make money by providing premium services to its community of video creators. That’s a bold approach, considering its giant rival YouTube built the digital video advertising business, which generated an estimated $5.6 billion last year, according to eMarketer.

Digiday http://bit.ly/1qffs8G

Day 2 of Content Summit explores video trends and moves audience to tears

The discussions on the second day of the iMedia Content Summit focused on TV and digital video. We took an in-depth look at the rapidly changing way we watch, monitor, and monetize video; the overlap between online and television production that’s creating a case for operational convergence; and the recipe for making effective, emotionally-compelling video content led by a true industry leader, The Coca-Cola Company.

iMedia Connection http://bit.ly/1hTuIEj

Chilling Video Shows A Child’s Life As Her Country Goes To War

Save the Children created this striking video depicting the life of a child in England if they lived in a country at war, like Syria, in an effort to raise funds for Syrian child refugees. The video tells the story of a year in the life of a young English girl in a series of one-second “days.” The year starts out great; the little girl celebrates a birthday, but that’s where the happiness ends as her country goes to war.

Business Insider http://read.bi/1fLsis3

Digital publishers chase video with mixed results

For digital publishers burned by sinking display ad revenue, video is the next great hope.

Publications like Mashable, Business Insider, Vox Media are all giving video a go, building their own video units and cranking out content in an effort to go from being simple text-based publishers to something far more ambitious.

Digiday http://bit.ly/MU0eG9

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