Friday 4.11: News to Know

/ Apr 11, 2014

Digital video industry news today

Ex-Maker Studios CEO Danny Zappin Files Suit to Delay Disney Acquisition

Disney agreed to buy Maker Studios for at least $500 million (and as much as $950 million) last month. Upon shareholder approval, it would be the biggest bet on a YouTube business to date — unless ousted Maker Studios CEO Danny Zappin gets his way.









Bloomberg Business Week



Opinions & Analysis

The Online Video Ecosystem Explained — Who Holds The Real Power In Video Streaming?

Netflix’s recent peering agreement with Comcast has ignited a firestorm of debate about the relationship between video companies and Internet Service Providers (ISPs). ISPs operate the “last-mile” of fiber that connects the final segment of the Internet — including bandwidth-intensive video — with end users.

Business Insider


Aereo Updates

Mobile Gaming + Apps

Despite the upcoming Supreme Court hearing on April 22, Aereo is still launching on Google Chromecast. Aereo reps say the app will be available on the device as of May 29, but that actually depends on the outcome of the SCOTUS case. Broadcasters sued the web-TV service for copyright infringement.







YouTube News

Collective Digital Studio Producing Prank Film with VitalyzdTV, Roman Atwood, and Dennis Roady

Collective Digital Studio, an MCN whose stable of talent includes YouTube heavyweights Freddie Wong and Epic Meal Time, is making a movie. The company will produce the prank film, “Natural Born Pranksters,” starringVitalyzdTV, Roman Atwood, and Dennis Roady.


Grace Helbig, Mamrie Hart, and Hannah Hart Working on New Project

“Camp Takota,” the summer camp comedy starring YouTubers Grace Helbig, Mamrie Hart, and Hannah Hart, was profitable before it was even released, thanks to an inventive promotional and merchandising campaign that enlisted the star-power of the trio at the center of the film. So it makes sense, then, that the band will get back together on another project.


Google and YouTube Help Drive TV Tune-In, Says Google

YouTube isn’t disruptive to television, it can be additive — at least, that’s the message Google is pitching with the release of a new study measuring online behaviors tied to TV programming.




Media Post

‘X-Factor’ Contestants Union J Added to YouTube Festival DigiFest UK Lineup

DigiFest, which claims to be the world’s biggest YouTube festival, is going to the UK for the first time. Taking place on May 4, 2014, at the Eventim Apollo in London, the previously announced lineup includes some of the biggest stars on YouTube, including Cimorelli, Tyler Oakley, O2L, Zoella, and Rebecca Black.


VEVO’s ‘Lyric Lines’ Returns with More Awkward Encounters

VEVO has premiered the newest season of “Lyric Lines,” a popular series in which host Tommy Wooldridge tries to use popular music lyrics to pick up girls. The new season brings in Nageen Dar to join Wooldridge for a series of awkward encounters. Music from artists including Robin Thicke, Miley Cyrus, Ariana Grande, Britney Spears, and Frank Sinatra will be featured in the coming season.


DreamWorks Is Interested in VEVO (Report)

DreamWorks Animation is interested in VEVO, according to Recode, which reports that DreamWorks CEO Jeffrey Katzenberg has placed a bid to either buy a minority or majority stake in the music-video company.



Media News

‘What’s Trending’ and MiTu Join HLN’s TV Development Slate

Two months ago, CNN rebranded its Headline News channel as HLN, with a directive to become the news channel for the “social-media generation.” With the rebranding came an original development slate that included shows from online video companies like My Damn Channel (which recently changed its name to Omnivision Entertainment) and Frederator Studios.



Eyeview Brings Personalized Video Ads to Roku and Xbox

Eyeview, a provider of personalized video advertising solutions, is bringing its technology to the biggest screen in the house. Brands can now use Eyeview to distribute personalized video ads to Roku and the Xbox One.


Colbert Doesn’t Arrive at CBS With Huge Viral Video Prowess

Stephen Colbert will bring younger viewers to CBS, no doubt. But he doesn’t arrive with quite the Web mastery of his late night rivals. In fact, while NBC’s Jimmy Fallon has nearly three million YouTube subscribers (The Tonight Show’s channel has generated a close to 670 million views on YouTube), and ABC’s late night star Jimmy Kimmel has become known for cranking out hugely successful viral videos, neither Mr. Colbert nor his show have their own YouTube channel. That may be because Comedy Central’s parent company Viacom has been until very recently involved in a lawsuit with YouTube’s owner, Google.


BrightRoll Taps Moat, Brings Viewability Measurement To Platform

The aftershocks of the Media Rating Council’s recent decision to lift its viewability advisory are still being felt. BrightRoll, a programmatic video ad platform, on Thursday announced a partnership with Moat which will bring viewability measurement and reporting to its console.

Media Post


Industry Highlights

3 Events Added to NewFronts Schedule PBS Digital Studios, Endemol Beyond join slate

Welcome newcomers PBS Digital Studios and Endemol Beyond and welcome back IAB’s NewFronts Insights panel to this year’s Digital Content NewFronts.




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