Friday 5.17: News to Know
INDMUSIC Expands to 206 Partners, 1.4 Billion Views
INDMUSIC announced that several more labels and music-management companies have joined their program; the company—which mostly functions on YouTube as a “network” rather than a channel—will essentially serve as their YouTube consultant. A few of the artists involved in the deal include Diplo, Lecrae, Afrojack, and Explosions in the Sky.
Judge Denies Copyright Class Action Against YouTube
In a nearly six-year-old dispute, U.S. District Judge Louis Stanton won’t allow a large number of copyright owners to pursue YouTube in a massive class action. The lawsuit was brought by a group of plaintiffs including U.K.’s professional soccer league and the National Music Publishers Association. The complaint was filed around the same time that Viacom filed its own billion dollar claims against YouTube, and like the Viacom case, an appeals court revived it last year after Judge Stanton’s summary judgment dismissal in 2010. But now, Judge Stanton has denied class certification. It’s just too much to manage, he says. Judge Stanton still sees too much work for one judge — or as he puts it, it represents an “unmanageable aggregation of individual claims, better dealt with separately.” As has been Judge Stanton’s style in the YouTube rulings — including the one last month that rejected Viacom’s claims for a second time –his opinion is rather short. This one clocks in at just 13 pages. Here’s the full ruling.
Google Launches New Shopping Tool on YouTube, Could Threaten Amazon
Google launched one of their most innovative features for YouTube in a long time yesterday, via a quiet blog post: the ability to buy products from how-to, style, and presumably in the future, other videos with retail components. The tech works, writes Google Shopper Team member Danielle Tomassini in an official blog post, by enabling “shoppers to seamlessly move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase, all with fewer clicks than today.” The new feature, powered by the third-party “engagement technology company” Gloto, is being called a “channel gadget” and appears to be in the testing phase: only Unilever has signed on, and they are experimenting with their brand TRESemmé. Only consumer good clients will get this gadget as part of a “premium offering, “and Google says it will not take a cut of the profits made from the goods sold through the gadget.
Google Blog http://bit.ly/10xW1M2
YouTube Live Expands Broadcasting Ops; Hulu Courted by Pay-TV
Yesterday, YouTube announced that it would expand its YouTube Live to partners with over 1,000 subscribers. Though the beta program launched over two years ago, the original charge was to start making the service available to select partners in a staggered rollout process. Brightcove, the video player, has also unveiled a new live streaming functionality as well. Also this week, Wall Street Journal added to the list of investment contenders vying for Hulu – possibly two Pay-TV providers including Time Warner Cable.
Machinima Adds a Big New Distribution Platform in XBox Live
Machinima, one of the largest channels on Youtube, is moving beyond the video platform. The video entertainment network is now available on XBox Live. Currently, Machinima claims to reach more than 210 million viewers per month on Youtube alone. It is unclear, however, if moving to XBox will significantly expand its audience or mostly let existing Machinima fans access the channel in a new spot.
Streaming Video News
How Google Music Wants to Take on Spotify, Rdio and Rhapsody
Google’s premise for Play Music All Access is simple, and you’ve heard it before: Play millions of songs, on your desktop and on the go, for one low monthly fee. That’s what Spotify and all of its competitors have been offering for some time now, and Google doesn’t mess with the basic recipe. All Access costs $9.99 ($7.99 if you sign up before the end of June), and it offers streaming access to songs from all three majors and most significant indie labels. However, there’s one big difference: Google’s subscription music catalog seamlessly integrates with the company’s music locker, with which users can store up to 20,000 songs for free. That’s an interesting combination, and it hasn’t been offered by any of the other major subscription players before. It makes it possible to have Google generate smart radio stations based on your own music collection, or mix subscription tracks and CDs you ripped in custom playlists, and then access these on the go without having to worry that some ofthe tracks won’t be available.
‘Arrested Development’: Bluth’s Original Frozen Banana Stand Hits Seamless
The streaming service has been whipping fans into a frenzy of in-joke euphoria byerecting a Bluth’s Original Frozen Banana Stand outside NBCUniversal’s New York headquarters (take that Old Media!) and releasing a homoerotic sizzle reel for sexually confused, psychiatrist turned horrendous aspiring actor Dr. Tobias Fünke. Well, Netflix has New Yorkers with a hankering for potassium covered. Bluth’s Original Frozen Bananas has taken up residence on Seamless, the online food delivery site thatis a staple of Big Apple eating. The minimum delivery is a bitsteep, checking in at $250,000.00, but oh those offerings.
TV VS. DIGITAL
Apple TV to get CW network TV app, with ads
Apple TV will soon have its first network TV app, according to sources. CW Television will bring its TV Now streaming access app, supported by ads, to the set-top box.
THE HAPS WITH APPS
Apple reaches 50 Billion Downloaded Apps
Apple’s App Store, that launched five years ago, just reached a new milestone: 50 billion appdownloads. The person who downloaded app number 50,000,000,000 received an App Store gift card worth $10,000.
LA Times http://lat.ms/YN5oH0
Opinions & Analysis
NMR responds: “The Jenna Marbles Paradox is F*cking Lousy”
“The Jenna Marbles Paradox”? It’s as if you’re cashing in on her name appeal as much as she is. And I find it fascinating that we’re “living in a golden age of amazing TV” when I have to click through “Real Housewives,” “Kardashians” and other life-wasting view-whoring television options. What’s that? Television is just as bad as YouTube, except there are less options? Just because the world has a boner for “Game of Thrones” currently, does not this the golden age of television make. Like I said though, low-hanging fruit.
New Media Rockstars http://bit.ly/14pTNOK