Friday 5.23: News to Know

/ May 23, 2014

Digital video industry news today

Netflix Close to Ordering British Royal Drama from ‘Frost/Nixon’ Scribe Peter Morgan

The next original series to be picked up by Netflix could be “The Crown,” a historical drama about the life of Queen Elizabeth II from Academy Award nominees Peter Morgan and Stephen Daldry.




Opinions & Analysis

How YouTube is changing the media landscape in Asia

YouTube is already established as the world’s most popular video site. To that point, it sees more than one billion unique visitors each month, many of whom go in search of funny videos or music, but there’s a whole lot more to it. The Google-owned site is a window into the world, an opportunity for content creators to reach national and global audiences. It can turn a hobby into a profession, but YouTube is equally a place for established names from traditional media circles.



Why is Vodafone Flogging a Netflix Package to its UK Customers?

First live sports, then streamed music, and now on-demand video. For U.K.-based mobile telecom giant Vodafone, when it comes to content deals it’s the old ‘if you can’t beat them, join them’ play. Newbury, England based-Vodafone Thursday said it struck a commercial deal with Netflix, offering U.K. customers using its high-speed 4G service a pre-paid, six-month subscription to the popular streaming platform with shows like “House of Cards”, “Arrested Development” and “Orange is the New Black.”



Questions About The Value Of Online Video; Insight On Long-Term Value of DirecTV Merger

What fools! I’m a sucker for pieces that say what’s black is actually white. So the piece on 24/7 Wall by Douglas A. McIntyre that questions the profit-making power of YouTube gets my attention.  He notes that YouTube provides so little revenue to Google, compared especially to its search business, that “it begs the question of how rich the online video markets really are.”

Media Post


One Piece Of Video Content Creates Millions Of Unique Experiences

Marketers must approach the creation of video as an experience to tell the story, Mike Monello, partner and chief creative officer at Campfire, said Thursday during his OMMA Video keynote. Monello outlined four principles to build experiences with the audience at the center, fostering self-expression and drawing from communities.

Media Post

Deals & Signings

Oliver Cooper to Sell His Movie on Vimeo

Joss Whedon’s decision to sell his latest movie using Vimeo has inspired “Californication” star Oliver Cooper and director Joe Burke to do the same. “Four Dogs,” which Cooper and Burke produced for $25,000, will be released exclusively on Vimeo June 10.


Streaming Video News

Vuguru Sends Three Films, Including Mary Lynn Rajskub-Starring ‘Play Nice,’ to Hulu Plus

Hulu has cut a deal with Vuguru to grab SVOD streaming rights to three feature films from the digital studio. “Play Nice,” a comedy feature headlined by Mary Lynn Rajskub (“24: Live Another Day”), premieres today on Hulu Plus. The film tells the story of two parents who are trying to get their son into a prestigious school. Unfortunately, the headmasters of the school, who also happened to be married to each other, stand in their way.




BBC Sport app brings live action, highlights and news to Roku streaming devices in the UK

The BBC today launched a dedicated BBC Sport app in the Roku Channel Store, giving fans the opportunity to track the latest news and stream the latest matches over the internet. There should be “hundreds of videos” available at launch and it offers a basic menu to help you filter content by sport or region.



Google Backs Netflix in Epic Battle With Comcast

Netflix is now paying Comcast for a direct connection to the internet service provider, as it seeks to ensure that Comcast customers experience fewer hiccups when using its video streaming service. And it’s doing much the same with Verizon, another major internet provider. But Google believes this kind of arrangement shouldn’t involve money. The tech giant lets Netflix inside its ISP, Google Fiber, and it doesn’t charge a penny.



Acura Signs on For Four More Seasons of Seinfeld’s Web Series

Automaker Retains Exclusive Sponsorship of ‘Comedians in Cars Getting Coffee’



Amazon is sending targeted invitations to try Fire TV free for a month

Amazon is sending emails inviting selected customers to borrow a Fire TV streaming player to try for a month before buying.


YouTube News

Jukin Media Breaks into comScore’s YouTube Top 10

Jukin Media, the digital media company that’s primarily known for licensing popular user-generated YouTube clips to brands and media companies, is now a top YouTube partner — according to comScore. In the measurement firm’s latest monthly video charts, Jukin Media’s multi-channel network slid into the top 10 YouTube partner channel rankings for the first time, with more than 13 million unique viewers in April.



Previews for YouTube Creators Bring Brand New Transparency

It’s always frustrating when our go-to sites seem to change form overnight with little to no warning. The shape-shifting Facebook, for instance, has thrown loyal users off on a frequent basis with changing formats and features. Lucky for YouTube users, the platform’s YouTube Creators channel has concocted a remedy for this, using videos to keep viewers up to date on what’s to come on the digital video site.



Video Wars: YouTube Versus the Rest of the World

I read an article back in June 2013 by Jason Calacanis called “I ain’t gonna work on YouTube’s farm no more”. He never did a couple of follow-ups as promised, so I figured I’d take a stab at it. Since the articles publication, the landscape has changed rapidly, much of what Calacanis has hinted at has started to come to fruition, YouTube has been losing steam, MCN’s are being swallowed up, net neutrality laws are changing, and new video platforms are all the talk.



Indie Labels Call YouTube A PlayGround Bully Over Its Music Subscription Service

YouTube has been hit on all sides in its attempts to start a music subscription service that rivals Pandora and Spotify — usually it’s NMR saying, “Where the hell is this music service, YouTube?” But now, indie music labels are getting in on the act.




UTA, Atria Books Partner to Launch Publishing Imprint for Digital Celebrities

Internet stars are crossing back into print — at least, that’s the plan for UTA and Atria Publishing Group, who are launching Keywords Press, an imprint that will publish books by digital personalities. “Keywords Press is being built to work with new authors who not only have unique voices, but also have a special and direct relationship with their fans,” Atria president and publisher Judith Curr said in a statement.”




AOL Debuts Season Two of iJustine-Hosted ‘Hardwired’

AOL has launched the second season of “Hardwired,” the tech-review series hosted by Justine Ezarik. The show, which takes a look at the latest and most interesting tech products and trends, will tackle 3D printing and food tech, among other industrial and consumer tech devices. Spanning 10 seasons, new episodes will air on AOL On every Wednesday.


Media News

The Speed at Which People Share Videos Online Has Doubled Since Last Year

In the current internet age, marketers have to deal with the fact that people’s attention spans continue to decrease. Which makes it even more important for them to reach consumers as early in the campaign cycle as possible, before the next cool/funny/heartwarming thing comes along.



BrightRoll Links Up with eXelate and Verizon to Boost Mobile Ad Targeting

BrightRoll, the largest video advertising company in the US (as ranked by comScore), has partnered with data providers eXelate and Precision Market Insights from Verizon to boost its mobile audience targeting capabilities.



Drive More Traffic to Your Website: ‘Magnet Minute’

This week on the Magnet Minute, I explain why the most valuable piece of digital real estate in your social media repertoire is your own website. Facebook has become a bit of hassle for brands lately, to the point that some are even shutting down their pages, deeming it unworthy of their time and energy. Organic reach is on the decline. Estimates show the percentage of followers who see a company’s organic, unpaid posts is in the single digits.



Amazon Is Giving Some Customers Its New Fire TV For Free For A 30 Day Trial

Not sure if you want to drop $99 on a Fire TV? Amazon is offering a new promotion that lets users try the set-top box for 30 days free of charge. In an email sent out to Amazon users first spotted by Re/code, Amazon claims that anyone who received the message is eligible to register for a free trial.

Business Insider


AOL Pushes Into Linear TV: Acquires Audience Targeter PrecisionDemand, Merges With

AOL is pushing to become a dominant player in the emerging “programmatic TV” buying space, announcing yet another acquisition — advanced TV audience targeting platform PrecisionDemand — which will be integrated into its system.

Media Post


Google’s YouTube Could Easily Step Into Live-Stream Gaming Events

Google doesn’t need to acquire Twitch if it wants to allow YouTube visitors to play video games streaming from the site — but it does if the company wants to augment the site with live competitions supported by advertising. Similar to YouTube, Twitch generates revenue by selling ads. Twitch, which launched in 2011 and moved out from under the Justin.TV umbrella, now reaches 45 million visitors monthly.

 Media Post

Industry Highlights

Israel’s Made for Web Film Contest Highlights Future of Content Creation

At the fourth annual Hong Kong Intl. Mobile Film Awards in March, more than half of the films competing for prizes were products of Israel, created for a new Internet film competition that brought together the Israeli government, entertainment and tech industries in a bid to push filmmaking onto smartphones and into the future.



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