Friday 5.30: News to Know

/ May 30, 2014

Digital video industry news today

New YouTube Report Reveals Which ISPs Are Good at Streaming Its Videos
If you identify as one of many whom the buffering wheel has infuriated, YouTube now has a U.S.-wide tool (also available in Canada) to help you figure out why you’ve fallen victim to this online frustration. The Google Video Quality Report lets you see how well your Internet service provider can play videos on YouTube, based on a level system.








Opinions & Analysis
Hulu, Netflix Seen As Good Value, Trad TV Stats Dip
The value of TV is declining in some areas. For example, the “perceived value” of free, ad-supported Web sites that air TV shows is slipping, as well as pay TV monthly subscriptions. Subscription video services have a slightly higher value.

Media Post


Yahoo’s YouTube Competitor Should Draw Cheers From Marketers
With deal-making in the traditional TV upfront market set to start, one veteran digital brand is pushing — what else? — a big new video platform. Yahoo wants to get into the business in a big YouTube-like way. Some might say the big Web destination missed this train about a decade-and-a-half ago, or perhaps longer. Marketers, meanwhile, continue to seek out video platforms, but many complain scale is still wanting.

Media Post


Marketers: Time To Go ‘Over The Top’ With Video?
At the NewFronts earlier this May, we saw many media companies show off their best new online video offerings. The media industry knows that consumers have an insatiable appetite for video content, and the original programming that’s being introduced will no doubt feed the video consumption frenzy. Some, but certainly not all, of the new video content produced following the NewFronts will be available not only online, but also via OTT (over-the-top), platforms such as Roku.

Media Post




Deals & Signings
‘Pitch Perfect 2′ Adds German YouTuber Flula Borg
Now that Pitch Perfect 2 has its original stars back, director Elizabeth Banks is adding some new aca-flavor to her cast. German DJ, comedian, musician, actor, hype-man, host, and YouTube personality Flula Borg is the latest to join the Universal Pictures and Gold Circle Films musical sequel about college a cappella singers vying for competitive crooning kudos.





Streaming Video News

Netflix Welcomes ‘DreamWorks Dragons’ Kids Series to Originals Family
“How to Train Your Dragon” is the latest DreamWorks Animation franchise to get the original series treatment on Netflix.The streaming service will debut new episodes of the toon series “DreamWorks Dragons,” featuring characters made popular by the hit film, beginning in the spring of 2015.





Netflix CEO: Facebook Auto-Sharing “Hasn’t Yet Panned Out”
Netflix pushed Congress to allow its users to automatically share their viewing habits on Facebook when they linked their account with the social network. Sounds like it was a wasted effort. The company’s CEO, Reed Hastings, acknowledged at the inaugural Code Conference that only “a few people” are using this auto-sharing feature and that it “hasn’t yet panned out.” Hastings also sits on Facebook’s board of directors.




Reed Hastings: “We Have No Power” In Comcast Dealings
Netflix cut a controversial deal with Comcast earlier this year to improve its shows’ transmission quality because it didn’t have a choice, said CEO Reed Hastings. But that didn’t mean Hastings liked it, or thought it was the right thing in the long run for either his company or the Internet as a whole. That’s why Hastings publicly criticized the deal less than two weeks after signing it, he said.





YouTube News
The Janoskians Are Going to the Big Screen
The Janoskians, a YouTube comedy/prank collective out of Australia, have inked a deal with Lionsgate to star in a feature film produced by the studio.




YouTube Celebrates Birthday with a Karaoke Rendition of Its Greatest Hits (Video)
Apparently this week is YouTube’s ninth birthday. To mark the occasion, the site enlisted a bevy of its most popular creators to rehash some of its greatest musical hits.



Business Insider


Maker Studios Culls Content On Blip’s Video Platform
A lot of online video platforms have disappeared over the years. Now it looks like one — while not shutting down — is having a pretty brisk spring clean. Blip, the video distribution startup acquired by Maker Studios (which is now itself getting acquired by Disney), has been sending out notices to many users telling them that their accounts are getting closed.





Media News
AmEx-Sponsored Docu-Film to Stream on Young Turks’ YouTube and Hulu Channels
“Spent: Looking for Change,” an American Express-sponsored documentary film about Americans struggling outside of the country’s traditional financial system, will be distributed by The Young Turks on Hulu and YouTube beginning June 4.




PBS Online Film Festival Reveals 2014 Selections
The third annual PBS Online Film Festival will take place this June 16 to July 31, 2014. Today, PBS revealed the 25 short films that will make it into this year’s festival. Collaborating with Independent Lens and POV (Point-of-View), as well as some public television producers like the Center for Asian American Media and National Black Programming Consortium (NBPC), PBS will showcase strong stories from filmmakers all over the nation, appealing mostly to an audience that’s savvy with digital media.



Unruly Reveals Which Brands Are Winning the World Cup
The FIFA World Cup in Brazil is just two weeks away, and that means the advertisers’ games have long begun. Unruly released the top 11 brands whose football-related advertisements have garnered the most online shares.



New Interactive Reality Web Series Asks Viewers for Input
Ever imagined what your life would be like if a bunch of strangers could peer in and send you their suggestions, on, say, what to do with your problematic significant other? “#RippleEffect,” an upcoming experimental, online show on Corus Entertainment’s W Network, seeks to explore this very experience.



Nike, Samsung are Most Shared 2014 World Cup Video Ads
FIFA 2014 kicks off in a couple of weeks, and some of the world’s biggest brands are already cashing in on the attention that the soccer tournament is attracting. Nike, Castrol, and Samsung top the chart of the most shared World Cup focused video ads, according to a new report from our friends at Unruly. The video metrics company has released data that confirms the total number of shares that soccer ads have generated across Facebook, Twitter and blog sites.



Adidas, Kanye West Top Viral Chart With World Cup Spot
Adidas reigns this week with its main World Cup spot “The Dream,” which captured No. 1 on the Viral Video Chart. Produced with an unreleased track by Kanye West, the spot stars Argentina’s Lionel Messi, who tosses and turns in bed as he dreams of the days leading up to the big game and competing on the international stage with rivals Dani Alves and Luis Suarez, among others.



LeVar Burton Gets $2 Million Via Kickstarter to Bring Back Reading Rainbow $1 million more than he asked for
LeVar Burton, probably best known to anyone who was or had a child during the 1980’s and ’90’s as the host of Reading Rainbow, launched a Kickstarter on Wednesday asking the public to help him fund a a digital version of the show (which already sort of exists in app form). Burton promised he would put its celebrity-narrated books, video field trips, and teaching tools into the hands of teachers for free. The ask for the project looked steep: a full $1 million. He got $2 million. In a day.






Machinima, Honda Fit Team Up for Street Fighter Bonus Round Hadouken!
For fans of video game Street Fighter, one of the most gleeful moments of gameplay is when you get to let loose with your character on a generic vehicle during one of the bonus rounds. With a clever wink, gaming-themed video portal Machinima and Honda Fit are weaving references to those moments into the narrative of Web series Street Fighter Assassin’s Fist.



Cross-Media Campaigns Register Slight Uptick Over Indie Efforts
Integrated cross-media campaigns may be good for the future — but recent results suggest they still have a long way to go. Looking at 45 cross-media campaigns measured by Nielsen Cross-Platform Campaign Ratings, Nielsen says those campaigns gained 7.6% reach of their intended TV and online audiences.

Media Post


MEDIA VOICES: The Wall Street Journal Shares Best Practices for Video Ads

Trevor Fellows, global head of advertising sales for The Wall Street Journal, spoke with eMarketer’s Danielle Drolet about best practices in digital video advertising.




Industry Highlights
Stream Market 2014: The Must-See List
We are a few days away from Stream Market 2014, the annual conference and marketplace for digital content producers organized by Toronto-based Brunico Communications.



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