Friday 5.9: News to Know

/ May 9, 2014

Digital video industry news today

Netflix Hikes Prices by $1 for New Members

During its most recent earnings report, Netflix said it planned to increase subscription prices by a dollar or two in the coming quarter. A few weeks later and here it is: Netflix will raise its monthly subscription prices by one dollar — from $7.99 to $8.99 — for all new subscribers.



Business Insider



Business Insider


Opinions & Analysis

Getting Serious About ‘Video Neutrality’

As interactive video advertising has increasingly included platforms other than the desktop, the term “video-neutral” has been on the lips of more and more advertisers and agencies.  But the fact that “video neutrality” hasn’t happened yet perhaps indicates several thing: first and foremost, that the industry doesn’t really understand what “video-neutral” means.

Media Post

Deals & Signings

Pixability Hires Tremor Video’s Pete Martin to Oversee Engineering Expansion

YouTube software company Pixability has named Pete Martin its new VP of engineering. In his new role, he will be responsible for spearheading a “significant expansion” of both Pixability’s infrastructure and its engineering team, the company said.



Endemol Beyond USA Picks David B. Williams to Lead Content and Tech Strategy

Digital multi-channel network Endemol Beyond USA has hired David B. Williams as chief content and technology strategist. In the role, he will be responsible for developing and executing “state-of-the-art strategies that leverage content and technology to build audiences, grow brands, and drive revenue.”




Video Solutions Provider Clearleap Hires First COO

Multi-screen video solutions provider has named Joe Oesterling as its first chief operating officer. He will further develop and scale Clearleap’s engineering and operational processes and systems, while also assisting the company’s global expansion.



Comcast Replaces Ian Blaine as CEO of ThePlatform Online-Video Unit

Co-founder Ian Blaine steps down as chief exec; cable operator names Marty Roberts and Jamie Miller as co-CEOs


Streaming Video News

Netflix Won’t Raise Current Members’ Pricing for 2 Years

Netflix members woke up Friday to some good news: The company doesn’t plan to raise prices on current members for another two years.




Amazon, NBCUniversal Ink U.K. Streaming Deal

Amazon and NBCUniversal have finalized a UK instant video subscription deal that will make hundreds of episodes of U.S. TV series available on Prime Instant Video. Amazon is bringing multiple seasons of such NBCUniversal shows as Suits, Grimm and Parks And Recreation to the UK’s largest movie and TV streaming subscription service. Also included in the deal are renewals of series such as Battlestar Galactica, Heroes, The Office (U.S.) and 30 Rock.



Machinima Premieres Documentary ‘The Art of the Game’ on Twitch

Documentary film The Art of the Game premieres May 8 via Machinima’s channel on live-stream platform Twitch. The film, which follows a group of students at the Academy of Art University in San Francisco, will stream live at 1 p.m. PT and again at 6 p.m. PT.


YouTube News

Divimove Signs Elrubius, One of the Biggest YouTubers in Spain

Divimove, one of the big MCNs in Europe, has signed Ruben Doblas, known on YouTube as elrubius. Doblas is a big name in Spain, and for Spanish-speaking kids outside of Spain. The 24-year-old has close to 6.9 million subscribers for his channel elrubiusOMG, which features a variety of gameplay, vlogs, sketches, and prank videos. The channel averages more than 50 million views per month.



Hacking the YouTube ‘Playbook for Brands’: Scheduling Content

YouTube’s “Creator Playbook for Brands” gave us ten tips on creating content viewers will watch. Now, we have to help navigate when they will watch it. The Playbook separates content into three categories that will draw people to your channel at different times. The divide can helpfully separate your videos into “hygiene content,” “hub content,” and “hero content.”



YouTube’s New 3-Second Trailers: ‘Magnet Minute’

This week on the “Magnet Minute,” I talk about a newly added feature on YouTube that helps companies control their brands across channels. Consistency is a critical element of branding, and brands can suffer if their logos, tag lines, colors, etc., differ from one of its channels or platforms to the next.



How Brands Should Use Social Media to Engage With Their Viewers

Many people don’t think of YouTube as a “social media” platform. They think of it primarily as a place to watch videos. But people are drawn to online video often because they can interact with the creators in ways that they can’t on television.



Maker Founders Discuss Their Origins At Maker NewFronts Party in NYC

Beet TV scored a nice “get” at the Maker NewFronts party last night in New York by handing a microphone to the majority of the Maker Studio founders and basically saying “Talk.” “We just liked making videos. We didn’t start it to sell to Disney someday; we were just a bunch of friends who liked hanging out,” said cofounder Shay Carl.



Young Parents Seek Information On Mobile Search, YouTube

New and expectant parents conduct more searches on mobile devices compared with older parents. In fact, new and expectant parents perform 2.7-times as many searches online as non-parents, and are more likely to use their mobile devices as their primary device. The Google findings, published Thursday, integrate search trends and consumer survey data to help brands gear up for Mother’s Day and Father’s Day.

Media Post


The Path From YouTube to Movie Star Just Got Wider

Hollywood is finally starting to figure out what to do with the stars of social media.



YouTube Wants To Be More Than Just “Internet Famous”—Here’s How

The new strategy mixes online celebrities with off-site advertising.


Media News

Celebrities Won’t Make Your Ads Shareable, Says Unruly

Want to drive shares for your videos? You could try using a celebrity. After all, many have huge followings on social platforms like Facebook and Twitter, and an endorsement by a famous person should easily drive people to watch, love, and share. Right? Not so fast: According to a new study by social video technology company Unruly Media, advertisers who use celebrities to drive shares of their videos are wasting money.




Bing Chen Leaves YouTube to Join Unnamed Stealth Startup

Bing Chen, one of YouTube’s most important executives in its relationship with its vibrant creator community, is leaving the company.





Shandy Media Unveils Video Platform The Pub

Shandy Media, the digital publisher behind entertainment and lifestyle properties like Hollyscoop, The Savory, and Stereotude, plans to launch its first owned-and-operated video destination. Called The Pub, the destination will offer more than 600 videos produced by the Shandy portfolio every month.





Google Glass Short Brings You to Front Seat of First Date

Filming on Google Glass presents the unique opportunity to act while filming. Filmmakers Boonsri Dickinson and Daniel Feighery used this technology to their advantage in the making of a short film called “Friday Night Is Date Night,” which explores the viewpoints of a first date from a male and female perspective, based on what happened earlier that very evening of filming in the filmmakers’ own lives.



Vice Almost Landed at 60 Minutes, But Chose HBO Digital news exec talks TV at PTTOW confab

Speaking today at the PTTOW conference in Los Angeles, Vice chief creative officer Eddy Moretti revealed that his media brand chose HBO over CBS in 2012 for a few four-lettered reasons. Moretti said that before HBO, Vice founder Shane Smith had an offer from CBS for its 60 Minutes program, and almost went with that network.”Then these guys [HBO] called, and the conversation changed because they said we could swear,” Moretti explained.It probably turned out to be a wise decision because Vice just signed for another two seasons with HBO.



Media and Entertainment Industry Ad Spend 2014: Mobile Ads Growth Area at NBCUniversal

NBCUniversal recently announced that it will create original digital video across all of its entities. Scott Schiller, executive vice president of digital advertising sales at NBCUniversal, spoke with eMarketer’s Rimma Kats about how the recent initiatives will help advertisers reach consumers.



Yahoo Deal to Buy NDN Video Service Stalls — So What’s Its Next Video Target?

According to sources close to the situation, the $350 million deal for Yahoo to buy online-video service News Distribution Network has stalled. Sources inside the Silicon Valley Internet giant said that it had tabled the talks — this despite a visit to the Atlanta-based headquarters of NDN by CEO Marissa Mayer — and it is not clear if it will be completed.



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