Friday 6.13: News to Know

/ Jun 13, 2014

Digital video industry news today

Opinions & Analysis

Comcast May Launch A New Video Service — But It’s Not The YouTube Killer Everyone’s Talking About

Comcast has been rumored to be developing a video-streaming service to rival YouTube, according to VentureBeat and GigaOm.

But a Comcast executive who spoke with Business Insider denied that the company was developing a YouTube killer, suggesting that it was more interested in creating a home for professionally curated content than another hub for amateur videos.

Business Insider http://read.bi/1p1kZxh

 

Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets

Online video is growing faster than most other advertising formats and mediums.

Business Insider http://read.bi/1rjlWpZ

 

Rich Media, Interstitials, Video Account For 35% Of Mobile RTB Ads

Mobile ad exchange Nexage on Thursday revealed that 35% of the inventory available for real-time bidding (RTB) on its exchange is either interstitials, rich media or video ad formats. These three formats will represent over 50% of all mobile inventory by next year if current growth rates hold.

Media Post http://bit.ly/1v57TCP

 

Majority of US Internet Users to Use a Connected TV by 2015

The connected TV audience is still in a nascent stage, but the number of individuals in the US who use the internet through a connected TV at least once per month is growing rapidly. eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year, and in 2015, the majority of US internet users will access the internet through such a device.

eMarketer http://bit.ly/1l8qAnn

 

Why Don’t Tablet Owners Use More Video Apps?

A new piece of research from The Diffusion Group (TDG) makes a head-scratching observation about tablet users. They’re far more likely to use over-the-top apps that give them content from Netflix or Hulu or other OTT providers than they are to use TVEverywhere apps, now offered in some profusion by broadcasters and cable networks — or, particularly, cable operators.

Media Post http://bit.ly/1l8qrjQ

Streaming Video News

Time Inc. Cooks Up Roku Channel for MyRecipes.com

Time Inc. has launched a Roku channel dedicated to its food and recipe portal MyRecipes.com. Available for free on all current-generation Roku devices in the US, Canada, the UK, and Ireland, the channel offers more than 250 videos across 12 food- and cooking-related categories. Content is pulled in from Time Inc. lifestyle brands like Cooking Light, Food & Wine, and Southern Living, among others.

VideoInk http://bit.ly/1xTUxvx

Cynopsis http://bit.ly/1qGinWI

 

Latest Mario Batali Series, ‘The High Road,’ Debuts on Hulu

Mario Batali’s culinary/entertainment empire continues to expand with a new series on Hulu and Hulu Plus. Called “The High Road with Mario Batali,” its first episode went live on the platform today, with the remaining 11 episodes coming out on a weekly basis every Thursday.

VideoInk http://bit.ly/1l8oy6G

AdWeek http://bit.ly/1oio1RM

 

Nintendo won’t add Twitch streaming to Wii U: ‘What’s fun about that?’

Nintendo makes truly fabulous games, but there’s a lingering perception that the company remains slightly out of touch with what gamers really want from a console. Take for example recent comments from Nintendo of America President Reggie Fils-Aime, who told Polygon in no uncertain terms that Twitch streaming will not be coming to the Wii U.

The Verge http://bit.ly/1l8siFi

 

Sony Is About To Launch A Cloud-Gaming War With Its PlayStation TV

A tiny, inexpensive box looks like a clever little trojan horse for Sony’s game streaming master plan.

Read Write Web http://bit.ly/SFXuyU

 

World Cup to Kick U.S. Device Use Into High Gear

The beta-test phase for big television streaming events is officially over.

Variety http://bit.ly/1l6kbJb

 

Netflix Has A New Logo And A Brighter Look

In early May, we noticed that Netflix was testing a new logo in some of its YouTube videos, and it looks like the company has officially decided to take the plunge. If you check out Netflix right now, you’ll see its brand new logo.

Business Insider http://read.bi/1l8pmIG

YouTube News

YouTube Selects ‘Epic Rap Battles,’ Vice News for Next Wave of Ads

Next up on YouTube’s ongoing campaign to market its top channels and creators across traditional and digital advertising outlets: Vice News and Maker Studios’ “Epic Rap Battles of History.”

VideoInk http://bit.ly/1xTVcwW

AdAge http://bit.ly/1l5HQcN

 

Content Media

The second-largest YouTube animation channel Simon’s Cat announced it purred past three million subscribers. The channel released a new ep of Pawtrait, which brought in more than a million views in less than a week. The channel originally debuted in 2008 on the Frederator Network (known for Cartoon Hangover and FilmCow).

Cynopsis http://bit.ly/1qGinWI

Media News

2014 World Cup Beats Super Bowl in Digital Ad Shares

Though some people look forward to the Super Bowl just for the entertaining advertisements, it seems as if the major sporting event has got nothing on this year’s World Cup. The matches kicked off (literally) today, but the ads have been going strong for some time, outperforming those from the Super Bowl before the World Cup in Brazil even began.

VideoInk http://bit.ly/1oluM5g

ReelSeo http://bit.ly/1kT1O9R

 

ESPN, Univision Gear Up for World Cup Digital Play U.S. networks integrating mobile, social into coverage

While in past tournaments the primary way to watch was on a TV screen, both outlets have dramatically boosted their digital offerings. Both ESPN and Univision will live stream the matches on their apps Watch ESPN and Univision Deportes, making mobile screens a viable option to stay connected.

AdWeek http://bit.ly/ST1lcx

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