Friday 6.14: News to Know

/ Jun 14, 2013


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MTV Bows First ‘TV Everywhere’ App

MTV’s “Teen Mom,” “Teen Wolf” and other youth-skewing TV fare are now playing on mobile devices — but fans will get full access only if they’re lucky enough to have a pay TV provider currently on board with Viacom’s TV Everywhere program.




Industry Highlights

At the Cable Show, an Industry Fights Cord-Cutting With Technology

On a philosophical level, “cord cutting” is a bit like global warming. Do we fully understand its scale and impact? Amidst the ongoing debate, 250 exhibitors representing the multibillion dollar cable industry converged on Washington, DC this week for their annual convention.


18 Things CollegeHumor Can Teach You About Content Marketing (And 1 They Won’t)

The site, which sees 15 million unique visitors per month, was up 40% in 2011 and another 20% in 2012. Their YouTube channel has 4.5 million subscribers. Collegehumor CEO Paul Greenberg seriously understands funny business.


Searchable Video is Coming, Because Google + Image Search

One of the many features rolled out this year at Google I/O was an update to the search giant’s social platform Google+. Senior Vice President Vic Gundotra recounted most of these features during his keynote and in one on-stage example he quickly demonstrated that the Google service could automatically identify Paris’ Eiffel Tower out of a batch of his uploaded pics.



YouTube News

Big Frame Partnering with to Fundraise for Five Charities

Big Frame announced yesterday that MysteryGuitarMan, BrizzyVoices, AuParis, E-LizzieBooks, and Mikeytheplaypus have filmed campaigns raising funds for separate charities through one single hub Big Frame brings the support of over 3.2 billion views on YouTube and hopes to translate that into huge donations for worthy causes. In addition to the first five campaigns, more Big Frame stars will also announce their projects in the coming months.


7 Tips for Marketing to Women on YouTube

Our founder Mark Robertson got a chance to talk to Scott Santos, Audience Development Strategist at Kin Community, which specializes in creating content for women.  This network deals with YouTube content such as The Ellen DeGeneres ShowEntertaining with BethThe Lizzie Bennet DiariesSarah Fit,Home OrganizingViolet Artistry, and Theodore Leaf, plus many more.



Streaming Video News

Boxee Confirms It’s Looking for More Funding, or a Possible Sale

Boxee is looking to raise additional funding, the company confirmed Thursday. However, selling itself to a pay TV provider is also a possibility.



The Haps With Apps

Twitter Creates #FollowMe App Video ‘Highlight Reel’ of Your Top Tweets, Photos, Vines

Now, you can have a video play of all your best Tweets with the new #FollowMe app.  Created by Vizify, the new app can be edited to your satisfaction where all your best quips, photos, and videos can all be in one highlight reel, complete with music and everything.  Twitter is getting some star tweeters to show off the new app.  So let’s see what they did with it.



TV vs. Digital

MTV Announces Digital Development Studio, MTV Other

Right as MTV rolled out the updated version of its app for iOS devices, the network also announced the creation of a new in-house digital/development studio named MTV Other. 



Production Notes

AOL’s Brand Production House, Be On, Scores First Project

Portal rolls out DIY series for Jeep


Online Series @SummerBreak is ‘Laguna Beach’ Told Through Twitter

That’s 27 accounts. Seems excessive, but when we were teens, 27 official platforms dedicated to “Laguna” or “The O.C.” would have induced tears of joy.


Ad Crowd-Sourcing Startup Tongal Will Now Do Music Videos

Tongal, a Southern California start-up that has crowd-sourced video ads for big brands such as Pringles and McDonald’s, is expanding into music. The Santa Monica-based firm has made a name for itself linking writers, directors and actors with brands to create video ads in exchange for cash prizes. The sponsoring brand chooses the best entries from the users’ submissions.

LA Times


New Tech City

San Francisco and New York City Mayors Team On Tech

San Francisco Mayor Ed Lee and New York City Mayor Michael Bloomberg will on Friday announce a technology partnership between their cities. A press conference is scheduled at the offices of Square at1:30 pm PT, with a livestream here.


With New SF Studio, Online Education Startup CreativeLIVE Looks Even More Like a Cable TV

Online learning startup creativeLIVE is breaking in its new San Francisco studios with a special broadcast featuring several big names from Silicon Valley.



Opinions & Analysis

Arrested Development and the Case Against Binge Watching

The best TV is as addictive as a tub of ice cream, but as Jenny Craig and the new Arrested Development episodes remind us, moderation is wise.

Entertainment Weekly




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