Friday 8.1: News to Know
Hulu Makes Full Episodes Available for Free on Android Devices
By and large, if you want to watch Hulu content on a device other than your computer, you’re going to need to buy Hulu Plus. Last year, the company made a slight change that allowed users to watch select clips for free by visiting Hulu’s mobile website. Hulu is releasing an update for its Android app that’s bigger than it might look.
The Verge http://bit.ly/UFrQD2
Opinions & Analysis
Always vs. Dove: Viral Video Success Doesn’t Mean YouTube Success
Two brands have recently launched well-publicized campaigns on YouTube using documentary-style videos that encourage viewers to challenge cultural perceptions about women and girls. Last fall, the personal care brand Dove launched the “Dove Real Beauty Sketches” campaign, and in June the feminine products line Always kicked off its “#LikeAGirl” initiative.
The videos themselves are very compelling, and were seen by millions of YouTube viewers. But did they succeed in growing the reach of their respective YouTube channels? Unfortunately, in large part, they did not.
Video Strategies Shift From ‘Go Viral’ To ‘Go Programmatic’
Advertising Age has posted an article, written by TubeMogul CEO and co-founder Brett Wilson, exploring why “going viral” is no longer every video advertiser’s main goal.
Deals & Signings
Hearst Hires Corey Moss to Grow Digital Video Business
Corey Moss, a top digital executive at Principato-Young Entertainment, is leaving the firm to help grow the video business at Hearst.
PYE’s SVP of digital and production will soon be joining Hearst, where he will be tasked with overseeing the development and production of digital programming within the company’s Hearst Digital Studios arm. Remaining in LA, his responsibilities will span scripted and non-scripted projects, as well as branded content.
Next New Networks Co-Founder Joins Advisory Board at Mediakraft
Jed Simmons, the former global head of news content partnerships at YouTube and co-founder and EVP of Next New Networks, is joining the advisory board at Mediakraft Networks, a multi-channel network based out of Germany.
Scout Media Names Ross Levinsohn Executive Chairman, Announces Full Exec Team
Multi-channel, male-focused media network Scout has appointed Ross Levinsohn to executive chairman, announced CEO James Heckman on Thursday.
Streaming Video News
Crackle Sets Return Date for ‘Cleaners’
Crackle will debut the second season of “Cleaners,” an action-comedy about two hit-women on the run, on August 19.
Saddle Up for BoJack Horseman’s Comeback… on Netflix (Trailer)
Netflix’s first adult animated series, “BoJack Horseman,” is set to debut on Friday, August 22. Created by Raphael Bob-Waksberg and produced by Michael Eisner’s Tornante Company, the series tells the story of its titular character, a legendary 90s sitcom star who’s now trying to find his way through “a muddle of self-loathing, whisky, and failed relationships.” Now, he’s primed for a comeback, or so he thinks.
What’s New On Netflix Streaming In August
It’s the end of another month, and as is the usual practice, Netflix adds a ton of new titles on the 1st. Sadly, that also means 71 titles will disappear.
Business Insider http://read.bi/1AH8EG0
Twitch tries out live concerts with free house music performance
Twitch is the biggest name around when it comes to broadcasting live streams of video games, but Twitch’s dominance hits a hard stop right there. Now, Twitch appears to be considering ways that it could begin to branch out, and it’s starting by hosting a free broadcast of a concert from house musician Steve Aoki. That’s a big change for Twitch, which generally requires that streams are dedicated to video games. It doesn’t appear that Twitch is about to open up to musicians or other non-gaming broadcasts just yet though — it still says that it’s asking for feedback on what it’s doing.
The Verge http://bit.ly/1s5ph9p
The Haps With Apps
British Vine Star ‘Dapper Laughs’ Scores TV Show with ITV
British comedian Daniel O’Reilly, better known on YouTube and Vine as his alter ego Dapper Laughs, has scored a deal with British TV network ITV to host a new comedy series.
Radio Disney Turns to ShowMobile to Launch New Stars, Connect with Fans
Digital storytelling app already has launched a channel around Austin Mahone, original series ‘Hitstreak’
Aereo Asks Court to Stop ‘Bleeding,’ Allow New Life
Aereo Inc. asked a judge to grant it new life, allowing it to operate like a cable-TV service and stop the “bleeding” after the U.S. Supreme Court ruled the streaming video company violated broadcasters’ copyrights.
YouTube to Stage Worldwide Live Improv Comedy Event Hosted by Epic Rap Battles’ Lloyd Ahlquist
Google’s YouTube will present its first-ever live interactive comedy improv event, “Off the Top,” on Aug. 1 and 2 hosted by EpicLLOYD (Lloyd Ahlquist) of Epic Rap Battles of History.
Inside YouTube’s hunt for its next generation of stars
Ad buyers and varied media execs came face-to-face with the new reality of YouTube this past May: Lines of tweens and their moms swarmed the company’s NewFront just to catch a peek of the vivacious 18-year-old YouTube star Bethany Mota.
‘Adventure Time’ Crew Members Debut ‘Manly’ Short on Cartoon Hangover (Video)
Frederator Studios’ Cartoon Hangover YouTube channel has released a new animated short created by a couple of crew members from Cartoon Network’s hit series “Adventure Time,” which is also produced by Frederator.
Nas Invests in Viral Video Marketing Firm ViralGains
Boston-based “viral video marketing” firm ViralGains has raised $2.8 million of a planned $3.3 million round of funding. The funding was led by Hub Angels, with additional participation from 45 different investors, including 500 Startups’ Dave McClure and rapper Nasir “Nas” Jones.
AOL and General Motors’ OnStar Orchestrate Live Web Ad
On Thursday at around 4:00 p.m. EDT, General Motors’ OnStar ran a 30-minute live video ad on various AOL properties and across the Web via AOL On, the company’s video distribution network.
The live ad was part of a new large scale campaign promoting both General Motors’s 2015 line of cars as well as OnStar and its new digital capabilities, which are designed to turn the average car into a Wi-Fi hotspot.
Recap! VideoInk Presents… Diversifying the Video Ecosystem
July 30, VideoInk, in partnership with Big Screen Little Screen and Magnet Media, hosted “Diversifying the Video Ecosystem: Can Anyone Really Take on YouTube?”
VideoInk http://bit.ly/1s9KPSkTags: Adventure Time, aereo, Android, AOL, Austin Mahone, Cartoon Hangover, Corey Moss, Crackle, Dapper Laughs, Frederator Networks, General Motors, Hearst, Hulu, Mediakraft Networks, NAS, Netflix, News2Know, Principato-Young Entertainment, Radio Disney, Ross Levinson, Scout Entertainment, TubeMogul, twitch, Vine, ViralGain, youtube