Friday 8.15: News to Know

/ Aug 15, 2014

Digital video industry news today

A new 10-foot user interface for YouTube is debuting on the Xbox One

The YouTube app on your television may be getting a makeover: Google has updated the interface for its YouTube App for TV to reduce the number of clicks needed to get around menus armed only with a remote control.





Opinions & Analysis

Online video is driving the trend towards larger-screened smartphones, survey says

Although some consumers in developing markets prefer 4-inch phones for their portability, the majority want bigger devices for a better experience watching video content and playing games, according to a recent survey.



TV or Not TV

“The Walking Dead” is a TV show that I watch most often on my iPad. “Honest Trailers” is an online series that I often watch on my television. Netflix is a digital service that makes traditional television programs that I watch via my gaming console. Amazon is where I order diapers, but it also provides me with original television-style programming via the Web or Roku device.



The Statistical Awe of YouTube

Every so often, YouTube releases data about its awesome reach. It’s a pure advertisement, but the size of that footprint is so big it’s hard not to marvel at its sheer gigantic-ness.

Media Post


What You Should Know About Gen Z And Branded Video

For nearly a decade, brands have been focusing on Millennials. By now, we all know them pretty well.

Born between 1980 and the mid-1990s, Millennials remember a time before the Internet, but are at ease with rapidly changing technology and media. Millennials were the generation that was told they could be whatever they wanted to be, and then struggled with the realities of entering adulthood during a recession.

Media Post

Deals & Signings

Facebook’s $400M-$500M Acquisition Of Video Ad Tech Startup LiveRail Is Now Official

Facebook’s acquisition of LiveRail closed today, a source told me, and Facebook confirms to me the deal is now official.

Tech Crunch


Former Visual IQ Execs Launch Attribution Firm, Focus On Video

Two former Visual IQ executives — Trevor Testwuide and Alison Lohse — have teamed to launch Conversion Logic, a digital media attribution firm. Conversion Logic is headquartered in Santa Monica, Calif., with co-founders Testwuide and Lohse serving as CEO and COO, respectively.

Media Post


Viking Bought New Stake in Netflix, Added to Valeant

Viking Global Investors LP, the hedge-fund firm run by O. Andreas Halvorsen, bought a stake in Netflix Inc. (NFLX) in the second quarter, while cutting its holding in Walgreen Co. Viking bought 1.3 million shares of Netflix valued at $580.4 million as of June 30, according to a filing today with the U.S. Securities and Exchange Commission. The hedge-fund firm sold about million shares of Walgreen, its largest U.S.-listed stock holding, leaving it with a stake worth $1.5 billion as of June 30.


Streaming Video News

The Whistle Goes Live on Xbox 360

Seven months after launching the first sports-focused multi-channel network on YouTube, The Whistle is ready to take its talents to the Xbox. The company has launched a free app on the console, armed with video content from its pro-sports partners as well as the YouTube creators signed to its network.


Epic ‘Community’ Trailer Looks Ahead to Season 6 by Looking Back

Yahoo is certainly doing its part to make the upcoming sixth season of “Community” look like a very exciting venture. Likening the unlikely return of the low-rated NBC sitcom to the bionic revival of Lee Majors in “The Six Million Dollar Man,” the epic trailer made up for its lack of new footage with grandeur and a fun look back at five seasons of silliness.



The Haps With Apps

The Premier League is developing tech to detect GIF and Vine videos of match highlights

The much-anticipated new English soccer football season kicks off this weekend, and already the The Premier League is warning fans that creating and even sharing match footage on Vine — the Twitter-owned service that took off during the World Cup this summer — is against UK law.


YouTube News

YouTube Festival Producer DigiTour Raises More Money

DigiTour Media, the events company that organizes concerts and festivals featuring top YouTube and Vine stars, has secured additional funding from a group of executives that include company chairman and co-founder Allen DeBevoise*, as well as entertainment veterans Guy Oseary and Ben Silverman.



Nikki Glaser Crashes with YouTubers in New Comedy Central Web Series

First it was Crackle and Jerry Seinfeld with “Comedians in Cars Getting Coffee,” now Comedy Central and Nikki Glaser are attempting “Comedians Crashing Couches.”




FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA YouTube content creator recently reached 2.1 billion views

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a bit skeptical about his plans. But, more than 2.1 billion views and 10.3 million subscribers later, he’s gained their approval—as well as deals with Ubisoft, Tontino’s and now, the FDA.



Nerdist Wants to Create a Larger Network, ‘Like a Viacom or a Disney Site and podcast have grown into a multiplatform empire

Nerdist has turned from being a pet project of Chris Hardwick into a podcast maker, a multichannel network and online publisher that’s expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to become a multiplatform force. Rymer explains why they don’t want to be a talent factory like other MCNs and how Weird Al’s “Tacky” video came about.



Look, Best Buy outed its Peq home automation hub on YouTube

Best Buy is planning to offer a home hub called Peq and videos of the planned service have been up on YouTube for at least three weeks.




Media News

Discovery, HBO Among Six Interactive Media Emmy Winners

The Television Academy has unveiled the six juried award winners of the Outstanding Achievement in Interactive Media category, as part of the 66th annual Emmy Awards.



Creative District Offers Grant to Support an ‘Outstanding’ Web Series

Creative District, an online professional network for filmmakers, offers $5,000 as part of a monthly grant program to help users complete existing projects. This month, the network is making that grant available to an “outstanding web series” from a YouTube or Vimeo creator.



The Economist Opens a Shop for Its Native Ad Shop in the US

The Economist Group’s London-based branded content agency, TVC Group, has opened its own office in New York to better serve advertisers in the US.



BBC Three Goes Interactive with New Episode for World War Drama

Tonight, BBC is releasing its first-ever “interactive episode” as part of BBC Three’s “Our World War” drama series. “High Wood,” named after the area soldiers fought at in the July 1916 Battle of the Somme, puts viewers in the position of Corporal Arthur Foulkes as they complete his (their) mission in the virtual, historical battle.



Xbox Shops Entertainment Studio to Warner Bros.

Microsoft may have decided to shutter its nascent Xbox Entertainment Studios but it’s not necessarily game over for the Santa Monica studio.

Sources tell The Hollywood Reporter that XES is shopping for a new home and has had preliminary talks with Warner Bros. about possibly becoming a stand-alone entity based at the studio. In that scenario, Warners would look to merge XES with Machinima, the video game-centric YouTube network in which it owns a stake.




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