Friday 8.22: News to Know
Comcast to Launch Internet TV Service for College Kids (AKA ‘Cord-Nevers’)
What’s the biggest thing scaring the cable companies right now? The growing — and it is growing — threat of “cord-nevers,” otherwise known as millennials who have never paid for television, and as a result are not likely to once they are living on their own.
The Verge http://bit.ly/1q0Yco8
Opinions & Analysis
Micro-Video Marketing Strategies for Brands on Vine & Instagram
In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel, moderated by CJ Bruce of New Antics, featured superstar Vineographer Ian Padgham, Shareablee Founder Tania Yuki, and Darwyn Metzger of Phantom Firm, who were there to discuss the state of the industry, and why brands should look to invest in short-form video content.
UK ISP: Netflix traffic beats YouTube during peak hours
Netflix has seen its traffic grow “at an incredible rate” since launching in the UK two years ago, according to local ISP Plusnet, whose Senior Product Specialist Dave Tomlinson detailed Netflix’s traffic patterns in a blog post Thursday.
Majority Of Digital Media Consumption Now Takes Place In Mobile Apps
U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning.
Deals & Signings
DoubleVerify Co-Founder Takes CTO Role at AnyClip Media
AnyClip Media has found a new chief technology officer in Alex Liverant. His responsibilities will include leading new technology initiatives at the company with a particular focus on brand safety, transparent reporting, and combatting fraudulent web traffic.
SnagFilms adds Chromecast support to its site, many others could follow soon
Users of the ad-supported movie streaming site SnagFilms can now cast videos to their TVs, thanks to their use of the popular JW Player video player.
The Haps With Apps
N3twork App Shifts Focus to Video-Centric Discovery & Curation
If you haven’t noticed, there is an overflow of video content on the Internet. Over 100 hours of content are uploaded to YouTube every minute. And that’s just YouTube.
Business Insider http://read.bi/VHaxlD
AwesomenessTV Goes to TV (Again) with New Roku App
AwesomenessTV has launched an app on Roku.
Developed by 1 Mainstream, the app features all of the multi-channel network’s original content, including shows like “Side Effects,” “The Jenn & Andrea Show,” and “Runaways.” Other content includes shows and videos featuring beauty tips, teen advice, celebrity gossip, sketch comedy, and pranks produced by the youth-oriented digital media company.
News and Ads to Debut on Snapchat
Snapchat Inc., the mobile app that creates vanishing messages, could soon be a service for disappearing videos, news articles and advertisements.
The startup has held talks with advertisers and media companies in recent weeks about a service called Snapchat Discovery that would show content and ads to Snapchat users, according to people briefed on the discussions.
Federal Court Shuts Down Aereo’s Attempt At A Comeback
In an eleventh hour attempt to save its business following the Supreme Court’s ruling that it was illegal, Aereo changed its tune and claimed to be a cable provider in a court filing last month. But the Second Circuit Court Of Appeals isn’t hearing it.
Divimove to Boost Brands on YouTube with New In-House Agency
European MCN Divimove has launched a new division to connect brands with creators within its network.
The new division, called Brandboost by Divimove, will work directly with brands and media companies in Europe to “optimize” their presence on YouTube, the company said. This includes consultation services for brands on strategy development, content ideas, and targeted advertising on the video site.
New Mashable Series Tackles Pop Culture’s Mount Rushmores
Mashable has launched a new show called “Monumental,” which will bring in some of your favorite online and entertainment personalities to debate who/what belongs on the proverbial “Mount Rushmore” of any given topic.
PacSun, StyleHaul Partner in Back-to-School YouTube Campaign Online stars engage young shoppers
Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators. In a cutting-edge back-to-school marketing campaign, PacSun will feature YouTube stars from StyleHaul, an online community of more than 150 million YouTube subscribers dedicated to global fashion and beauty for women.
15-Year-Old YouTuber Lohanthony Doles Out Advice for Vloggers He has MTV’s attention
At the age of 14, most people are concerned about starting high school. YouTube star Anthony Quintal—known to his fans as Lohanthony—had to manage hosting his own MTV Web show on top of the pressures of everyday teen life. The network tapped the vlogger to host the latter half of the third season of its Teen Wolf After After Show last fall after it noticed the rambunctious and outspoken teen gabbing about how much he loved the program.
Forget Viral! How Industry Dynamics Drive YouTube Performance
History teaches us a lot about the future, and video marketing is a constantly evolving discipline that we need to keep on top of. Rob Ciampa of tech company Pixability gave attendees at the 2014 ReelSummit some exclusive brand data on YouTube, which highlighted how earned media is driving more engagement and views that branded content could ever hope to. Independent creators, and viewers with their own agendas, are driving the way content is performing and being consumed. His presentation is mandatory viewing for brands who are looking to get it right on YouTube.
One Of YouTube’s Greatest Innovators Is Ready For His Next Challenge
With an ADD sense of humor and internet insights from a brief stint at a search engine optimization company, Toby Turner has emerged as a YouTube star and one of the site’s greatest innovators.
Business Insider http://read.bi/YIpB4k
Iggy Azaela Reveals Her Stage Name’s Origin in New Vevo Series
An innovative, original series from Vevo explores how famous artists picked up their stage names. Appropriately called “A.K.A.,” the show kicks off with an episode narrated by rapper/hip-hop artist Iggy Azalea as she tells viewers the two-part story of her acquired alter ego.
‘America’s Finest Grill’ Serves Up Patriotic Branded Content
A new, branded video series from Discovery Digital Network features the United States’s (and perhaps the world’s) most elaborate grill.
Called “America’s Finest Grill,” the series promotes Ball Park Brand hotdogs by showcasing the creation of 19-foot grill complete with a wireless sound system, beer taps, and seating for eight.
HollyShorts Announces 2014 Short-Film Winners, Fêtes Felicia Day
HollyShorts, an organization that supports, promotes, and celebrates excellence in short films, announced the winners of its 10th annual film festival tonight at a ceremony in Los Angeles.
VideoInk http://bit.ly/1plF0lgTags: aereo, anyclip media, AwesomenessTV, Comcast, Cord Cutters, Cord-Nevers, Divimove, doubleverify, Elliott Morgan, Felicia Day, HollyShorts, iggy azaela, instagram, Internet TV, Lohanthony, Mashable, MTV, N3twork App, Netflix, News2Know, PacSun, Shane Dawson, snagfilms, snapchat, StyleHaul, Vine, youtube