Friday 9.26.14: News to Know

/ Sep 26, 2014

Digital video industry news today

Netflix Streaming Up 350% Since 2011

Consumers seem to have unusual passions about Netflix, and apparently they use the service too. The Diffusion Group (TDG) is releasing a white paper today that concludes that Netflix streaming has increased 350% over the last ten quarters, from 2 billion hours at the end of 2011 to 7 billion hours at the end of the second quarter this year.

Media Post



Opinions & Analysis

Brits Love ‘SNL’ Clips on YouTube, So Do a Lot of Others

“Saturday Night Live” begins its 40th season on September 27. To celebrate the sketch show’s anniversary, YouTube analytics and marketing startup Zefr has put together an infographic that acknowledges another landmark the show hit this year. “SNL” just capped off its first year as an official international YouTube channel, which ZEFR manages as per a deal with “SNL” producer Broadway Video.



Disney’s Deal With Dish Network Reveals Why Cable Companies Are Terrified Of Online Streaming Services

The Information’s Martin Peers wrote an interesting column on Thursday arguing traditional media companies are simply denying how online streaming services, like Netflix and Amazon, are disrupting the $100 billion-plus TV network industry.

Business Insider


Rethinking Viral Video

For many years, brands have gone to great lengths to ensure that their videos “go viral.” They try to create funny, endearing or heart-wrenching ads that are compelling enough for people to share across their social channels.  Some take it a step further by creating ads that are somewhat controversial to spark more conversations across Facebook and Twitter.

Media Post


Netflix, Charter Said to Get U.S. Demand in Comcast Probe

Netflix Inc. and Time Warner Inc. are among at least four companies to receive demands for information from the U.S. Justice Department in its review of Comcast Corp.’s bid for Time Warner Cable Inc., people familiar with the matter said.



WTF is an MCN?

The land grabs started roughly four years ago, when YouTubers began pulling in real money. Almost overnight, organizations sprung up around the booming Web video economy, with major tech and entertainment executives peeling off to start or join a digital video network. Their pitch to creators: Turn your video-making hobby into a lucrative career.



Why You Should Drop Everything and Watch ‘Transparent’ on Amazon

When we first see Maura, the main character in Amazon’s groundbreaking new series Transparent, she’s Mort Pfefferman, having her three grown children over for a chaotic family dinner.



Netflix Takes Big Chunk of Viewing but May Not Hurt Ad-Supported TV

Streaming Service Hits the Likes of HBO and Video on Demand, GfK Finds



Cut This! (The Cable Bundle, NOT The Cord …)

Welcome to the great unbundling. 2014 is a transformative year for the media business.  We will look back several years from now and fully realize this.  So, internalize that now.

Digital Media Update


Amazon’s Test After ‘Transparent’: Can Studio Maintain Its Momentum?

Execs gave Jill Soloway freedom to create a 5-hour transgender dramedy. The question is whether digital upstarts like Amazon will continue on that path



Vast Majority of Top Films, TV Shows Are Available Legally Online: Study

Hollywood is delivering more movies and TV shows via legal digital outlets than ever, although most titles are available for purchase or rental rather than subscription VOD.


Streaming Video News

Netflix Orders Two Seasons of New ‘Winx Club’ Spinoff

Netflix has inked a deal with children’s entertainment company Rainbow Studios to launch a spinoff series based on the “Winx Club” Italian toon franchise.




How’s Katie Couric Doing For Yahoo? Only Yahoo and Katie Know

Katie Couric, Yahoo’s Global News Anchor, is one of the many big names set to take the stage next week in New York during Advertising Week. So how’s Ms. Couric doing on Yahoo? It’s sure hard to tell. When Ms. Couric anchored the “CBS Evening News” a few years ago, her ratings were constantly scrutinized. But it doesn’t work that way on the Web. Neither comScore nor Nielsen, which release figures on traffic for Web sites, can report how many visitors or video views Ms. Couric’s Yahoo channel––regularly generates.


The Haps With Apps

The 10 Best Branded Instagram Videos of the Week Mercedes-Benz absolutely nails ‘adventure marketing’

It makes sense that taking Instagram viewers where they’ve probably never been before is a winning strategy for brands such as GoPro and National Geographic. But automotive marketers may want to take note: The strategy is working wonders for Mercedes-Benz, which represents its category for best branded video in the Adweek/Shareablee rankings for the week of Sept. 14-20.



Social-Media App For Online Stars Launches From Mobile First: TECH Bits

Mobile First Entertainment has launched the first iteration of an app designed to help social-media stars make more money from their big online audiences while bringing together a client’s various social-media streams all in one place. The app is customized for each client, and is ad-supported, with the creator/client using the customized app taking 75 percent of net revenues.



As Roku grows, it’s moving towards pay-to-play for successful channels

Getting your app onto Roku’s platform is free. But once you start to make real money, the company will ask you to sign a new deal — to the surprise of some publishers.


YouTube News

YouTube Extends Mainstream Ad Efforts Across the Pond

YouTube’s efforts to advertise its top creators and channels across mainstream outlets won’t be restricted to those in the US. The company plans to run similar ad campaigns for top talent in international markets, beginning, naturally, with the UK.




Fullscreen Adds to Musical Offerings with We Are The Hits

Fullscreen continues to grow its offerings for musicians. Following the company’s recent partnership with Loudr, which aims to help the network’s creators monetize their music in places other than YouTube, Fullscreen has formed a pact with We Are The Hits, a digital video network that emphasizes legal ways for musicians to create, share, and make money from cover songs.



Momtastic Debuts New Latina Section, with Plans for Influencer-Focused Video Series

TotallyHer Media, a female-focused media network owned by Evolve Media, has launched a Latina section for, its how-to site dedicated to moms and families.



Jeremy Lin Posts Up with Whistle Sports

“Linsanity” is coming to Whistle Sports.

The current point guard for the Los Angeles Lakers has signed with the sports-focused digital media company and YouTube multi-channel network. Lin’s channel, TheJLin7, adds nearly 400,000 subscribers to Whistle’s MCN, which recently crossed 7.5 million total subscribers.



YouTube Stars Are Replacing Hollywood A-Listers In Campaigns Encouraging Young People To Vote — And It Just Might Work

Forget P. Diddy and “rocking the vote,” YouTube stars are the ones encouraging young kids to vote now.

The Daily Dot reports that “, one of the nation’s largest voter empowerment organizations targeted at young voters, partnered with YouTuber Jenn McAllister, better known as JennXPenn,” to create top 10 lists similar to the lists she creates for her popular YouTube channel to help kids understand all of the cool things you can do when you turn 18 and turn into an adult.

Business Insider

Media News

Major League Gaming Gets Own Arena

With the growth of the eSports community and the gaming leagues surrounding it, it was only a matter of time before eSports managed to get its own gaming space in the US. This week, Major League Gaming confirmed said space, and the city of Columbus, Ohio may never be the same.



Endemol Beyond Plugs into Tubular Labs for YouTube Insights

Endemol Beyond has inked a deal with Tubular Labs, a provider of video analytics and marketing software, to help its creators and other channel partners improve their performance on YouTube.


Creator Profiles

Meet Ricky Dillon, The Charming 22-Year Old YouTube Star With Millions Of Fans

Ricky Dillon is not your average 22-year-old.  Four years ago, he started uploading the music videos he was making with his friends to YouTube.

Now as a member of YouTube sensation Our2ndLife, Ricky has accumulated a fan base of millions. The group — made up of five guys who met at a YouTube convention — traveled the country on a 19-city tour this summer, and thousands of screaming girls turned out to see them perform.

Business Insider


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