Friday 9.27: News to Know
Machinima Unleashes Second Season of ‘Mortal Kombat: Legacy II’
Machinima is widely recognized as one of the top multi-channel networks on YouTube.
Opinions & Analysis
Ryan Higa Shows Signs of Growing Up
Writing decent comedy is amongst the hardest things to pull off in the world of storytelling. And to write comedy that engages 10 million subscribers like YouTube star Nigahiga (real name Ryan Higa) is no laughing matter
Here’s How Chill Wants to Help YouTube Creators
The film industry has an audience problem. Sure, Hollywood knows who its audience is, but what steps is it taking to really engage with them?
Why Did Jeffrey Katzenberg Buy AwesomenessTV? Mobile!
Why did Jeffrey Katzenberg, CEO of DreamWorks Animation, decide to buy AwesomenessTV (for what could be a very hefty sum)? It’s a question many have asked since the deal was announced prior to YouTube’s Brandcast event for advertisers in May.
From Twttr to TV: Twitter’s NFL deal is the perfect tonic ahead of its IPO
“Just setting up my twttr”, wrote Twitter co-founder Jack Dorsey, in what was the microblogging platform’s inaugural public tweet.
Branded Content Real Talk from CMOs
While “Big Data” was probably the most popular buzzword at Advertising Week this year, there’s another phrase that’s been on everyone’s lips: branded content.
Deals & Signings
Unruly to Help Brands Take Advantage of World Cup Buzz in Brazil
Social video tech company Unruly is launching its ShareRank tool in Brazil today.
ZEFR Strikes Deal to Manage International ‘SNL’ YouTube Channel
The Haps with Apps
Nicholas Megalis Makes Delicious Vine Video About Peanut Butter
What could be better than a goatee made of peanut butter? As Vine star Nicholas Megalis reminded us this week: nothing.
Hulu CEO Talks Removing Hulu Plus Ads… Eventually
In the event that you made the jump from Hulu to Hulu Plus, then you’ve probably noticed that the paid service still runs ads.
Netflix Rolls Out Super HD and Other News You Need to Know
Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world.
How Smosh Games’ Success Is Really an Alloy Digital Story
When ESPN Met PewDiePie: A Day at TheGrill
What did attendees of TheGrill, the eclectic mix of executives and industry leaders brought together by TheWrap, get from the discussion?
Shareholders Sue Dish, Charlie Ergen Over $2.2 Billion Spectrum Bid
A Dish Network shareholder is suing the company and chairman Charlie Ergenafter the company made a $2.2 billion bid for a bankrupt broadband provider — a move that could net Ergen hundreds of millions, but which the suit says is not in Dish’s best interests.
Intel Looking for Help from Amazon or Samsung to Keep Its Web TV Project Alive
Intel executives, who have promised to launch a Web-based pay TV service by the end of 2013, are now looking for a strategic backer to help them fund and distribute the service.
Streaming Video News
Roku Steps Up Apple Competition With New Movie Store
Roku Inc. the maker of set-top boxes that connect TVs to the Internet, introduced new and upgraded devices that make it easier for viewers to rent or buy movies online.
Netflix Wants to Join the Cable Bundle (Having More Success with it Internationally)
Netflix is already available on your television screen (if you have a streaming video player, or connected gaming console, or a “smart” TV). But what it really wants is to be available on your television screen through your cable provider.
Starcom MediaVest CEO Laura Desmond Resigns From Tremor Video’s Board
Laura Desmond, CEO of Publicis Groupe media agency network Starcom MediaVestGroup, has resigned from the board of video ad tech company Tremor.
Tags: Alloy Digital, Andy Forssell, AwesomenessTV, Brian Robbins, broadway video, Chill.com, Clevver Media, Dreamworks Animation, Hulu, hulu plus, Jeffrey Katzenberg, Machinima, MCNs, Mortal Kombat, Netflix, News2Know, Ryan Higa, smosh, snl, social video, Unruly Media, Warner Bros., youtube, ZEFR