Friday 9.27: News to Know

/ Sep 27, 2013

VIS-News2Know

 MortalKombatLegacy2

Machinima Unleashes Second Season of ‘Mortal Kombat: Legacy II’

Machinima is widely recognized as one of the top multi-channel networks on YouTube.

VideoInk http://bit.ly/15ZiqVU

Variety http://bit.ly/1h6C83s

ATD http://dthin.gs/14Lxupg

 

Opinions & Analysis

Ryan Higa Shows Signs of Growing Up

Writing decent comedy is amongst the hardest things to pull off in the world of storytelling. And to write comedy that engages 10 million subscribers like YouTube star Nigahiga (real name Ryan Higa) is no laughing matter

AdWeek http://bit.ly/14OsHmR

Here’s How Chill Wants to Help YouTube Creators

The film industry has an audience problem. Sure, Hollywood knows who its audience is, but what steps is it taking to really engage with them?

VideoInk http://bit.ly/16w9Ikt

Why Did Jeffrey Katzenberg Buy AwesomenessTV? Mobile!

Why did Jeffrey Katzenberg, CEO of DreamWorks Animation, decide to buy AwesomenessTV (for what could be a very hefty sum)? It’s a question many have asked since the deal was announced prior to YouTube’s Brandcast event for advertisers in May.

VideoInk http://bit.ly/15yJMi3

From Twttr to TV: Twitter’s NFL deal is the perfect tonic ahead of its IPO

“Just setting up my twttr”, wrote Twitter co-founder Jack Dorsey, in what was the microblogging platform’s inaugural public tweet.

TNW http://tnw.co/193apBK

Branded Content Real Talk from CMOs

While “Big Data” was probably the most popular buzzword at Advertising Week this year, there’s another phrase that’s been on everyone’s lips: branded content.

DigiDay http://bit.ly/191WV9k

 

Deals & Signings

Unruly to Help Brands Take Advantage of World Cup Buzz in Brazil

Social video tech company Unruly is launching its ShareRank tool in Brazil today.

VideoInk http://bit.ly/1h8xbXS

ZEFR Strikes Deal to Manage International ‘SNL’ YouTube Channel

ZEFR has struck a deal with Broadway Video Entertainment, the producers of “SaturdayNight Live,” to manage the late-night comedy show’s newly launched international YouTube channel.

VideoInk http://bit.ly/1h8xsKv

 

The Haps with Apps

Nicholas Megalis Makes Delicious Vine Video About Peanut Butter

What could be better than a goatee made of peanut butter? As Vine star Nicholas Megalis reminded us this week: nothing.

AdWeek http://bit.ly/18t6iN0

 

Media News

Hulu CEO Talks Removing Hulu Plus Ads… Eventually

In the event that you made the jump from Hulu to Hulu Plus, then you’ve probably noticed that the paid service still runs ads.

VideoInk http://bit.ly/1bheXpK

Netflix Rolls Out Super HD and Other News You Need to Know

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world.

Mashable http://on.mash.to/188z1WH

 

Industry Highlights

How Smosh Games’ Success Is Really an Alloy Digital Story

Smosh Games, a YouTube channel from Smosh and Alloy Digital, officially launched on September 26, 2012.

VideoInk http://bit.ly/1fuJ52G

When ESPN Met PewDiePie: A Day at TheGrill

What did attendees of TheGrill, the eclectic mix of executives and industry leaders brought together by TheWrap, get from the discussion?

VideoInk http://bit.ly/1bhewvQ

Shareholders Sue Dish, Charlie Ergen Over $2.2 Billion Spectrum Bid

A Dish Network shareholder is suing the company and chairman Charlie Ergenafter the company made a $2.2 billion bid for a bankrupt broadband provider — a move that could net Ergen hundreds of millions, but which the suit says is not in Dish’s best interests.

THR http://bit.ly/192afKJ

Intel Looking for Help from Amazon or Samsung to Keep Its Web TV Project Alive

Intel executives, who have promised to launch a Web-based pay TV service by the end of 2013, are now looking for a strategic backer to help them fund and distribute the service.

ATD http://dthin.gs/1fuw8pR

Bloomberg http://bloom.bg/1eKGekT

 

Streaming Video News

Roku Steps Up Apple Competition With New Movie Store

Roku Inc. the maker of set-top boxes that connect TVs to the Internet, introduced new and upgraded devices that make it easier for viewers to rent or buy movies online.

Bloomberg http://bloom.bg/1eG2kVE

RWW http://bit.ly/177SmYD

 

Digital Disruptions

Netflix Wants to Join the Cable Bundle (Having More Success with it Internationally)

Netflix is already available on your television screen (if you have a streaming video player, or connected gaming console, or a “smart” TV). But what it really wants is to be available on your television screen through your cable provider.

VideoInk http://bit.ly/19M07kv

AdAge http://bit.ly/194MpYY

Starcom MediaVest CEO Laura Desmond Resigns From Tremor Video’s Board

Laura Desmond, CEO of Publicis Groupe media agency network Starcom MediaVestGroup, has resigned from the board of video ad tech company Tremor.

AdAge http://bit.ly/16ORnct

 

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