Fullscreen Buys ScrewAttack, Makes It the Centerpiece of Rebranded Gaming Vertical
Fullscreen has acquired ScrewAttack, a small company that specializes in video game news, commentary, and original programming. With the deal, Fullscreen is renaming its gaming vertical, Fullscreen Arcade, to the ScrewAttack Network. This network will encompass 14,000 of Fullscreen’s partner channels, altogether generating more than 750 million views per month.
Overall, Fullscreen’s YouTube network has more than 365 million subscribers and pulls in 3 billion views per month.
ScrewAttack’s properties include a standalone website for video-game news, reviews, and commentary, a YouTube channel that reaches 850,000 subscribers, a merchandising business, and the annual ScrewAttack Gaming Convention. All of these will be folded into the Fullscreen umbrella, creating what Fullscreen calls the “cornerstone” of its gaming community going forward.
As part of the deal, ScrewAttack’s team of eight employees, including founder Craig Skistimas, will join Fullscreen. The company will continue to operate out of Dallas.
“As a leading video game community, ScrewAttack will provide a beachhead for our creator network and support our ongoing programming strategy in gaming,” said Larry Shapiro, Fullscreen’s head of talent, in a statement.
An interesting note: ScrewAttack had previously been networked with Fullscreen. The company’s original programming capabilities, including existing shows such as “Death Battle,” seem to be a primary reason for Fullscreen’s decision to buy the company. “We are excited to increase our investment in premium, original programming on ScrewAttack alongside their existing franchises like ‘Death Battle,’” said Shapiro.
This is Fullscreen’s second notable acquisition since the New Year. In January, the MCN bought mobile video startup Supernova (formerly Viddy) to develop unique “rich mobile video content experiences.”Tags: Acquisitions, fullscreen, Gamers, Larry Shapiro, MCN, screwattack, video games, youtube