Fullscreen Forms In-House Consultancy for Brand Clients

/ Oct 29, 2013

C+FS

For the past two years, Fullscreen, one of the largest multi-channel networks on YouTube, has helped brands manage their YouTube presence via a “concierge service” called “Channel+.” Today, the company is making Channel+ into an official business division, which promises to provide hands-on support for brand clients to reach and engage with fans on the world’s biggest video site.

The move to turn Channel+ into a dedicated business unit is the result of brands’ desires to be on YouTube, but not really knowing how to be successful on the site, according to Fullscreen COO Ezra Cooperstein. “Brands want people who can roll up their sleeves and provide daily account management, strategy, and operations to actually win on YouTube,” he says. So while the “foundation” of Channel+ is a dashboard that allows brands to analyze viewing trends and other real-time data, he says the main selling-point is the company’s offer to essentially run its clients’ channels.

Channel+ features a team of “personal strategists” to oversee daily operations on each brand-owned YouTube channel. By signing up for the service, clients are guaranteed that these strategists will take care of things like SEO/metadata optimization and performing competitive analyses, as well as three new notable Channel+ services:

  • Brand Amplifier: Tracking and identifying new Fullscreen creators for brands to partner with.
  • Channel Programming: Channel+’s in-house editing team will take a brand’s existing library of clips and repurpose them into video mashups and other “YouTube friendly content.”
  • Community Management: Essentially turning brands into “YouTube creators” by actively commenting, liking, and subscribing to other channels on the site.

Channel+ also includes Total ID, an asset management and copyright protection service to help brands track and monetize copyrighted content on YouTube.

During its protracted “beta” period, Fullscreen says Channel+ helped brand clients amass more than 3 billion earned views and 12 million subscribers across over 100 channels.

As its own business division, Channel+ will be available to brand clients for a monthly fee. Cooperstein declined to disclose the exact price, though he said the rate was similar to what you see with social strategy and management services for platforms like Facebook and Twitter.

Fullscreen enterprise clients include AARP, Cartoon Network, Fox Broadcasting, General Electric, NBCUniversal, and VH1, among others.

Tags: , , , , ,


CableCross

FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal

 
lights-out-shoot-blackbox-tv-collab

Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

 
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal

 
storyful-marketplace

Storyful Launches Viral Video Marketplace

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
lyor-cohen-youtube-music

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...

 
alpha-legendary-digital

Legendary Digital Reveals Alpha Subscription Service Launch...

 
time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series