Fullscreen Names Head of Content for Development of Premium Video

/ Mar 5, 2014

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When Fullscreen closed its Series A funding round from the trio of Chernin Group, Comcast Ventures, and WPP Digital last June, the MCN said part of that investment (rumored to be in the $30 million range) would go toward developing more original content.

Since then, the company has made some overtures toward developing its own IP. It’s a partner with digital studio Portal A on the George Takei-hosted “Takei’s Take” series for AARP’s YouTube channel.

Now, that effort is kicking into overdrive. The company has announced the appointment of Ashley Kaplan as its new head of content. Kaplan, who actually has been with Fullscreen since December, is tasked with developing and producing premium content for Fullscreen and its network partners, which include the likes of The Fine Brothers, Lindsey Stirling, and Devin Graham (DevinSuperTramp).

Kaplan has plenty of experience in developing the type of online programming Fullscreen is looking to do. Her most recent gig was at the production company Magical Elves, where as VP of digital content and strategy she helped create “Last Chance Kitchen,” the Emmy-winning companion web series to Bravo’s “Top Chef” franchise.

The overall goal, as Fullscreen CEO George Strompolos first stated in that Series A announcement, is to turn the MCN into a “global media company.” For an MCN that has largely existed to help its creator and brand partners grow audiences and revenue on YouTube, this requires having its own IP. Kaplan’s appointment is aimed at changing that.

This also includes having a bigger presence on mobile, and outside of YouTube. The company has seen mobile consumption jump from under-10% to over-40% in the past two years. Fullscreen bought Supernova, the mobile app company behind the short-form video app Viddy, in January to take care of that as well.

In addition to Kaplan, Fullscreen has also hired former SpinMedia exec Michael Wann as its newest chief revenue officer. He will oversee marketing, business development, and ad operations at the company.

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