Fullscreen Talent Chief Larry Shapiro Headed to Big Frame (Updated)
Larry Shapiro, Fullscreen’s head of talent, is leaving the multi-channel network to take on a similar role with rival YouTube talent firm Big Frame.
Sources confirm that Shapiro, who joined Fullscreen in April 2013 to run the company’s talent management business, is also departing with Fullscreen talent managers Andrew Graham and Rana Zand in tow. At Big Frame, which serves as the talent-management arm for AwesomenessTV, Shapiro will work alongside the firm’s co-founder Sarah Penna to sign new digital stars.
UPDATE: AwesomenessTV and Big Frame have confirmed the news of the hires. Shapiro will serve as co-president of Big Frame alongside Penna.
“My team and I are pleased to join forces with Sarah [Penna] and Lisa [Filipelli] who were the first true managers working with digital talent. We share a passion for innovation, creativity and career-building for our clients,” said Shapiro in a statement.
Earlier this year, Big Frame was acquired by AwesomenessTV for $15 million. Bought by DreamWorks Animation in 2013, AwesomenessTV focuses on producing content for — and representing talent who reach — teens and tweens.
Talent signed by Shapiro during his time at Fullscreen include Jenn McAllister, who is known on YouTube as JennXPenn (1.5 million subscribers). She, along with other top stars managed by Fullscreen, including The Fine Brothers and Our 2nd Life, will remain with the MCN.
Prior to Fullscreen, Shapiro was EVP of business development at Fourth Wall Studios. He has also served as an agent at CAA.Tags: Andrew Graham, AwesomenessTV, Big Frame, Dreamworks Animation, Exec Moves, fullscreen, Larry Shapiro, MCN, Rana Zand, YouTube Creators