Funny or Die Continues to Shed the Label of ‘Comedy Video Site’

/ Nov 13, 2013


Funny or Die has spent the past several months expanding its production capabilities beyond online video. The company already has the popular, multi-season “Billy on the Street” airing on Fuse. But in addition to that show, Funny or Die has developed several other projects for television, including [email protected] on Comedy Central, “Spoils of Babylon” on IFC, and “We Are Miracles,” an upcoming Sarah Silverman special for HBO.

It’s not surprising by any stretch of the imagination. Funny or Die is one of the very few online video sites outside of YouTube that most people actually know about. The comedy brand is strong online, and now, also on television.

Except Funny or Die might not just be a comedy brand going forward. The company is currently in pre-production on a new sports-based documentary series for the Discovery Channel. The untitled, hour-long show will focus on renowned strength-and-conditioning coach Mike Barwis as he trains a new high-profile athlete in each episode. The pilot, which has already been shot, features Arizona Cardinals free safety Tyrann Mathieu — “The Honey Badger.” The plan is for Funny or Die to produce seven more episodes in addition to the pilot.

The show is created and executive produced by Mike Farah, Funny or Die’s president of production, and Chris Farah, his brother. Rebecca Mayer is also on board as executive producer while Anna Wenger and Joe Farrell are co-executive producing.

To Mike Farah’s credit, he says the show will combine “sports, comedy, competition, and emotion in a way that no one has seen before.” Which it very well might, but this deal signals that Funny or Die isn’t content with just being a comedy video site.

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