George Takei Teams with AARP and Fullscreen on New YouTube Series
George Takei, most famously known for playing Hikari Sulu in the original “Star Trek,” has a pretty robust social media following. The man has nearly 818,000 Twitter followers and 4.5 million fans on Facebook. Now, Takei is expanding his social profile by venturing into YouTube-land.
Takei has partnered with AARP to produce a show for older generations on YouTube. Debuting today on its own YouTube channel, “Takei’s Take” will run as a bi-weekly series in which Takei offers commentary on technology, internet culture, and all sorts of digital things that affects the lives of viewers. The show will cover topics as diverse as Google Glass, online dating, memes, and GIFs.
In the announcement, AARP said that the series will be primarily targeted to engage the 45+ demographic, but will also try to appeal to “people of all ages.”
It’s an interesting ploy, as one would think that the audience AARP and Takei would be trying to rich is pretty much non-existent on YouTube. A cursory look at AARP’s YouTube channel, which has a little over 6,400 subscribers, would seem to confirm that. But then again, gauging Takei’s presence on social media, there definitely seems to be the possibility of reaching an audience that spans multiple age groups. At least, that’s what AARP and Takei are hoping for.
And to ensure that it has this multi-generational appeal, AARP and Takei will look to bring on some YouTube stars as guests. The series is being co-produced and written by Fullscreen and digital production studio Portal A. Shot at YouTube Space LA, the series will feature online stars like Lamar Wilson, David So, and Michael Buckley as guests.Tags: fullscreen, George Takei, Google Glass, portal A, Star Trek, youtube