Getting Digital: Warner Bros. Invests in TV4 Entertainment
After recently investing in Machinima, Warner Bros. isn’t stopping. The company now has a stake in TV4 Entertainment, a portfolio of Broadband Television Networks adaptable to all different screen sizes, from your phone to your laptop.
Founded in 2012 by Jon Cody, who helped launch Hulu back in 2007, TV4 Entertainment has not named the size of the Warner Bros. investment. Whatever the amount, it shows the company’s increasing presence in the online video world, especially after the recent Machinima investment and parent company Time Warner putting nearly $40 million in at Maker Studios in 2012.
Boasting over 50 content partners, TV4 hopes to curate content in a way that provides better quality than platforms like YouTube. According to Variety, Cody explained, “It’s like a miniature of what Fox Digital was, but for the broadband era.”
TV4 has also gotten some angel funding, but has not disclosed who from nor any details regarding the amount. The 30 plus network platform should indicate the number based on the quality we see (along with allegedly 15 new networks) in 2014.Tags: Jon Cody, Machinima, maker studios, time warner, TV4 Entertainment, Warner Bros.