Grace Helbig Inks Deal with Fullscreen
Fullscreen, Inc. announced a deal with comedian and YouTube personality Grace Helbig today. The deal entails integrations with brands, channel representation, and production support for the star’s content on her channel, it’sGrace, which launched earlier this year.
Having gained over 210 million views playing her self-described “awkward older sister” persona since the start of her online video career, Helbig now has over 500,000 Twitter followers, millions of Tumblr fans, and the DailyGrace YouTube channel under her belt.
Head of talent at Fullscreen, Larry Shapiro, noted that they’ve seen something in Helbig for a while, now, having “always appreciated her entrepreneurial approach to digital media.” This approach should allow her to fit right in at a media company that has also endorsed ‘Tubers like Brittani Louise Taylor, Shane Dawson, and the Fine Brothers.
Tags: DailyGrace, fullscreen, Grace Helbig, ItsGrace, YouTube creator