Grace Helbig, Mamrie Hart, and Hannah Hart Working on New Project
“Camp Takota,” the summer camp comedy starring YouTubers Grace Helbig, Mamrie Hart, and Hannah Hart, was profitable before it was even released, thanks to an inventive promotional and merchandising campaign that enlisted the star-power of the trio at the center of the film. So it makes sense, then, that the band will get back together on another project.
According to “Camp Takota” producer Michael Goldfine, there’s another project in the works with Helbig, Hart, and Hart. “We are working on something,” he said during a panel at the NAB Show in Las Vegas, in response to a question of whether the team behind “Camp Takota” would ever work together again.
The rest of the panel, which included Helbig and Mamrie Hart, remained relatively mum on what the project could be — whether it’s a direct sequel to “Camp Takota” or another project altogether.
“You don’t talk about the baby until the second trimester,” Hart joked.
“Camp Takota” started out as a project that would be distributed on the now-defunct video platform Chill. When it premiered on Valentine’s Day, fans were able to purchase the project directly from the film’s website, which employed the VHX video-distribution platform.
The project debuted third on iTunes’ independent film chart, alongside eventual Oscar winners “12 Years a Slave” and “Dallas Buyers Club.” In an industry that constantly wonders whether YouTube creators have the ability to drive fans to other platforms, this small-budget hit indicated that it was very much possible.
That said, the creators indicated that “Camp Takota” was a unique project, one that brought their fans in from the get-go with production diaries and vlogs to document the entire process.
“I don’t think people are going to follow our exact model because it’s so personal,” said Goldfine. “What we’re doing is not going to work for somebody else.”Tags: Camp Takota, Chill, Grace Helbig, Hannah Hart, Mamrie Hart, Michael Goldfine, VHX, YouTube Creators