GroupM and Hulu Gear Up for New Action-Sports Documentary Series

/ Feb 7, 2014


The high school that Olympic gold-medalist Shaun White went to will be the star of a new branded series on Hulu.

GroupM Entertainment, the branded entertainment division of GroupM, is announcing a production deal with Hulu for “My Side of the Sky,” a non-fiction series that will feature student-athletes training at Windells Academy, an Oregon-based high school for future action-sports stars.

Windells Academy is world famous in the action-sports community, having graduated athletes like Shaun White, Louis Vito, and Kelly Clark. You might hear a thing or two about the school, its coaches and training program as everyone’s eyes turn toward Sochi.

Created by documentary filmmaker Sarah Feeley, “My Side of the Sky” will be presented under the “Hulu Spotlight” banner, which serves original programming created by Hulu in partnership with advertisers.

The first long-form branded series from Hulu, the show will span six half-hour episodes, with a premiere date slated for this month. New episodes will air weekly on Hulu and Hulu Plus.

Under the terms of the deal, GroupM provided financing and “creative and strategic” support for the show, which began production last September. The series is executive produced by GroupM Entertainment, Feeley, with Jesse Albert and Hulu also sharing producer credits.

“This series is about vibrant, interesting young student athletes who are putting it all on the line to get to the next level of achievement in the highly competitive world of action sports,” said Peter Tortorici, president of GroupM Entertainment Global, in a statement. “It delivers a message that many of our clients can embrace.”

According to MediaPost, Hulu has already sold sponsorships for “My Side of the Sky” to Subway and Truth/Legacy for Health. GroupM clients had a first-look “within specific advertiser categories.”

Speaking of Subway, this is not the first branded series to be distributed on Hulu, as the sandwich chain partnered with the online video service in 2012 to distribute “The 4 to 9ers.”

Header image: Snowboarder Mag

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