Hank Green Buffers VidCon with Open Video Letter to YouTube - VideoInk

Hank Green Buffers VidCon with ‘Open Letter’ to YouTube

/ Jul 17, 2013

HankGreenIloveyou

Hank Green, the co-founder and organizer of VidCon, just posted an “open letter” to YouTube on his channel, which is the latest to comment on the issue of control when it comes to YouTube and its community of content creators.

“I wanted to make this video because it feels like there is a little bit of tension — a little more than there has been previously,” says Green in the video. “That tension comes in a lot of different forms, but in most cases I think it boils down to control.” In other words, how YouTube currently has control over the way creators can display content, the design of their channel pages, the relationship with advertisers, and “most importantly,” control over the relationship with their subscribers.

“The most valuable thing an online creator has is the audience,” say Green. On the other hand, YouTube’s greatest asset might be the viewers, but it also might be how the site has access to what Green calls the “most intelligent and creative entertainers in the world right now,” who are creating content for YouTube because they “enjoy it.”

“Your job,” says Green to YouTube, “is to enable that. And then get out of the way.”

“It’s not about bringing TV to the internet,” he continues, comparing it to a radio DJ reading a newspaper on the air at the dawn of radio. “Yes, it’s fine, it’s another way to get the same old content out there,” he says. “But you are completely misinterpreting the power medium if that’s what you think is interesting here.”

The most interesting things, Green says, are those that no one can really predict. Which is why he posted the video. “Trying to guess how to facilitate the creation of the next big thing is always going to fail,” says Green. “What you need to do, absolutely, my advice, please, is just to keep the maximum number of doors open. Trust us, and let us do interesting things with your site.”

Green adds that he understands that YouTube wants to create a structure that “is familiar with ad agencies and Hollywood, because that’s where the easy money is.” But, with the letter, he hopes YouTube will consider leaving some space to let the creators do their thing.

“There is a business strategy to letting it be — to enable and move out of the way,” he says near the end. “And you’ll see that this is just the beginning, which is pretty exciting.”

It’s not exactly an unfair request, and it does voice a concern that was originally made public by Jason Calacanis (in his own way). But it’ll be interesting to see how, or if, YouTube responds. The big money right now is in working with TV advertisers and media companies. Not that YouTube has to choose one or the other, but the site needs to figure out how it wants to balance serving its two major content-based constituencies.

Watch the video, it’s definitely worth your time:

 

Tags: , , , ,


Nik Wallenda

Discovery Unveils Multi-Platform Plans Ahead of Nik...

Crowd005

Hollywood Studios to Make $6.8B from SVOD Players Like Netflix, Hulu

aereo

Broadcasters Win Nationwide Preliminary Injunction Against Aereo

oculus_alist

Oculus Rift Movie ‘Zero Point’ Coming This Month

devin supertramp

Turkish Airlines to Fly Devin Supertramp and Other YouTubers...

Screen Shot 2014-10-23 at 2.42.57 PM

Tumblr’s New Video Player ‘Works. Finally.’

JukinMedia

Jukin Media Signs with WME

fremantlemedia

FremantleMedia Makes Branded Content Hire

NewsToKnow

Thursday 10.23.14: News to Know

CokeVsPepsi

Coke vs. Pepsi: Which Wins on YouTube?

VideoElephant

Video Content Exchange VideoElephant Raises $1M to Expand into US

VIS_MagnetMedia

Magnet Media Hires Another Director of Business Development

logo_nytvf_color

NYTVF Launches Production Arm to Help Indie Creators Land Series Deals

complex3

Complex Media Unwraps Vertical-Focused YouTube MCN

Lexus Short Films

Latest Lexus Short Films to Exclusively Premiere on Twitter

Netflix Bloodline

Netflix Sets Premiere Date for Kyle Chandler-Starring...

WSW_11

Web Series Wednesday: Seriously Out There

Screen Shot 2014-10-22 at 4.25.14 PM

FIRST LOOK: Tiffany Shlain’s ‘The Future Starts...

Rokuapp

Roku Raises $25M as Connected-TV Space Heats Up

ooyala_02

6 Money-Making Lessons from Ooyala for Your Online Videos

Walking_Streets

StudioNow Buys Bluwave Productions

NewsToKnow

Wednesday 10.22.14: News to Know

Bill Burr

Netflix Orders Animated Comedy Series from Bill Burr and Vince Vaughn

Screen Shot 2014-10-22 at 10.56.04 AM

YouTubers The Slow Mo Guys Will Slow Down New Rovio Game...

mondo media fusion TV

Animation MCN Mondo Media to Make TV Series for Fusion

Screen Shot 2014-10-22 at 10.27.04 AM

YouTuber Todrick Hall Lands Docu-Series with MTV

Jeremy Lin Whistle Sports

Whistle Sports Sets Up Basketball Vertical

Beachfront_Media

Beachfront Builder Now Supports Chromecast, Fire TV, Apple TV

Yahoo_new

Video Remains a Focus for Yahoo, Which Beat Q3 Earnings Expectations

ouija_alist2

Universal Is First to Have Sponsored Promotion On Snapchat

Justice League

Warner Bros. Unveils Development Slate from New Digital Studio

kian_lawley

O2L Star Kian Lawley Goes ‘Missing’ as Part of...

watching-laptop

Total Digital Video Viewership Is Way Up (Study)

Screen Shot 2014-10-21 at 1.15.28 PM

You Can Now Download Mr. Weebl’s Greatest Hits Collection

PBS

PBS Names Don Wilcox VP of Digital Marketing and Services

Channel Frederator Network

Channel Frederator Network Grows to 11.6M Subscribers

NewsToKnow

Tuesday 10.21.14: News to Know

Screen Shot 2014-10-21 at 11.40.14 AM

Pro Snowboarder Documentary ‘Shredbots’ Now on Vimeo