Hank Green Buffers VidCon with ‘Open Letter’ to YouTube

/ Jul 17, 2013

HankGreenIloveyou

Hank Green, the co-founder and organizer of VidCon, just posted an “open letter” to YouTube on his channel, which is the latest to comment on the issue of control when it comes to YouTube and its community of content creators.

“I wanted to make this video because it feels like there is a little bit of tension — a little more than there has been previously,” says Green in the video. “That tension comes in a lot of different forms, but in most cases I think it boils down to control.” In other words, how YouTube currently has control over the way creators can display content, the design of their channel pages, the relationship with advertisers, and “most importantly,” control over the relationship with their subscribers.

“The most valuable thing an online creator has is the audience,” say Green. On the other hand, YouTube’s greatest asset might be the viewers, but it also might be how the site has access to what Green calls the “most intelligent and creative entertainers in the world right now,” who are creating content for YouTube because they “enjoy it.”

“Your job,” says Green to YouTube, “is to enable that. And then get out of the way.”

“It’s not about bringing TV to the internet,” he continues, comparing it to a radio DJ reading a newspaper on the air at the dawn of radio. “Yes, it’s fine, it’s another way to get the same old content out there,” he says. “But you are completely misinterpreting the power medium if that’s what you think is interesting here.”

The most interesting things, Green says, are those that no one can really predict. Which is why he posted the video. “Trying to guess how to facilitate the creation of the next big thing is always going to fail,” says Green. “What you need to do, absolutely, my advice, please, is just to keep the maximum number of doors open. Trust us, and let us do interesting things with your site.”

Green adds that he understands that YouTube wants to create a structure that “is familiar with ad agencies and Hollywood, because that’s where the easy money is.” But, with the letter, he hopes YouTube will consider leaving some space to let the creators do their thing.

“There is a business strategy to letting it be — to enable and move out of the way,” he says near the end. “And you’ll see that this is just the beginning, which is pretty exciting.”

It’s not exactly an unfair request, and it does voice a concern that was originally made public by Jason Calacanis (in his own way). But it’ll be interesting to see how, or if, YouTube responds. The big money right now is in working with TV advertisers and media companies. Not that YouTube has to choose one or the other, but the site needs to figure out how it wants to balance serving its two major content-based constituencies.

Watch the video, it’s definitely worth your time:

 

Tags: , , , ,


Matt “Hoss” Hosseinzadeh

The Weird Parkour ‘n’ Pick-Up World of the MattHoss,...

 
Algorhythm New Form Digital Above Average Craig Benzine WheezyWaiter

Here’s What Taking an “Above Average” Approach...

 

Weekly Streaming Video Release Schedule – Updated 5.27.16

 
Crave Logo

Social App Platform Crave Partners with Nordic MCN Splay Networks

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Rohan_Castelino_VideoInk_300x250

Billboard Music Awards: How Publishers Drive Digital Video...

 
Shout Factory

Shout! Factory in the Family Way with ‘Boxcar...

 
Vitaly Zdorovetskiy From Tresspassing to Terrorism YouTube Pranks Backfiring with Busts

From Tresspassing to Terrorism: YouTube Pranks Backfiring with Busts

 
Hulu Logo

Hulu and ITV Go Straight to Series with ‘Harlots’

 
AmazonBox

Amazon’s New Pilot Season Gets Bookish with F. Scott...

 
SubscriptionStreaming_300x250_VideoInk

Is “Wallet Share” for Subscription Streaming...

 
Victorious launches mobile apps with The Young Turks, Ryan Higa

Victorious Raises $25 Million But How ‘Victorious’...

 
Bad Internet CollegeHumor YouTube Red

CollegeHumor Finds Laughs in Dystopia with YouTube Red’s...

 
Bryce Clemmer Digital Video Measurement

Digital Video Measurement is Imperfect. So What?

 
Go90

Inside go90’s Content Strategy Part 2 — Sports and...

 
MakerLogo2015

Shows on go90 – Teen Drama, Comedy, Gaming

 
StyleHaul Logo

Shows on go90 – Talk Show, Fashion/Beauty, Reality Series

 
GO90

Inside go90’s Video Strategy — A Product Evolution...

 
Lloyd Ahlquist EpicLLOYD Epic Studios

EpicLLOYD’s Kinda Epic Journey from Pitch to Production...

 
goproaerial

GoPro and Red Bull Tighten Bond with Global Deal – Does...

 
BrandedTVLogo_VideoInk_300x250

In-House Content Studios: Same Name, Different Capabilities

 
Snapchat Article Header

Snapchat Is Getting 10 Billion Video Views A Day. Now What?

 
PrankvsPrank-Jesse-Whalen-Jeana-Smith-Split

PrankVsPrank’s Jesse Wellens, Jeana Smith Hit Pause On...

 
Get The Look  Metallic Chic Eye Makeup by Maybelline branded content

Do This Yourself: Why Branded DIY Videos Are Still a Big Opportunity

 
Adam Wescott Select Management Group Select Next

Building Better Opportunities for Digital Influencers with...

 
Screening Room

Weekly Streaming Video Release Schedule

 
oculus faux leak

Let’s get Real about VR — the Content & Distribution...

 
Supergravity-Evan-Weiss-Red-Sun-Entertainment

Supergravity Pictures, Evan Weiss Form Talent Management Brand...

 
All-Def-Digital-NBC-SeeSo-Content-Deal

All Def Digital Teams With SeeSo For Original Content Deal

 
VidCon-2016-Beauty-Lifestyle-Content-Salon

Kandee Johnson, MyLifeAsEva To Talk Fashion, Beauty In...

 
NewFronts Image 2015

Newfronts 2016 Programming Cheat Sheet

 
PetCollective

A Year Later… How The Pet Collective Has Blown Up With...

 
indmusic

Live Nation Acquires INDMUSIC

 
Google Daydream VR

Google Bringing VR Platform Daydream to New Android Operating System

 
Cinedigm Logo

Cinedigm Buying StoryBox.tv Content for Dove Channel OTT Service

 
Instant Time INc.

Will Time Inc.’s Branded ‘New Famous’ Platform...

 
NBA Playmakers

Are the NBA and BroadbandTV Pulling a Tom Sawyer with New...

 
cutting the cord

Tearing Down the Wall – Why Television May Just Kill the...

 
PepsiCo Creative Lounge Studio

PepsiCo Pops Open Creators League Studio Facility with AOL and...

 
TMBI_VideoInk_300x250

Trusted Media Brands Delivers Strong First Newfront

 
digital-content-newfronts

Strengths and Weaknesses at the NewFronts