Hank Green Buffers VidCon with Open Video Letter to YouTube - VideoInk
 
 

Hank Green Buffers VidCon with ‘Open Letter’ to YouTube

/ Jul 17, 2013

HankGreenIloveyou

Hank Green, the co-founder and organizer of VidCon, just posted an “open letter” to YouTube on his channel, which is the latest to comment on the issue of control when it comes to YouTube and its community of content creators.

“I wanted to make this video because it feels like there is a little bit of tension — a little more than there has been previously,” says Green in the video. “That tension comes in a lot of different forms, but in most cases I think it boils down to control.” In other words, how YouTube currently has control over the way creators can display content, the design of their channel pages, the relationship with advertisers, and “most importantly,” control over the relationship with their subscribers.

“The most valuable thing an online creator has is the audience,” say Green. On the other hand, YouTube’s greatest asset might be the viewers, but it also might be how the site has access to what Green calls the “most intelligent and creative entertainers in the world right now,” who are creating content for YouTube because they “enjoy it.”

“Your job,” says Green to YouTube, “is to enable that. And then get out of the way.”

“It’s not about bringing TV to the internet,” he continues, comparing it to a radio DJ reading a newspaper on the air at the dawn of radio. “Yes, it’s fine, it’s another way to get the same old content out there,” he says. “But you are completely misinterpreting the power medium if that’s what you think is interesting here.”

The most interesting things, Green says, are those that no one can really predict. Which is why he posted the video. “Trying to guess how to facilitate the creation of the next big thing is always going to fail,” says Green. “What you need to do, absolutely, my advice, please, is just to keep the maximum number of doors open. Trust us, and let us do interesting things with your site.”

Green adds that he understands that YouTube wants to create a structure that “is familiar with ad agencies and Hollywood, because that’s where the easy money is.” But, with the letter, he hopes YouTube will consider leaving some space to let the creators do their thing.

“There is a business strategy to letting it be — to enable and move out of the way,” he says near the end. “And you’ll see that this is just the beginning, which is pretty exciting.”

It’s not exactly an unfair request, and it does voice a concern that was originally made public by Jason Calacanis (in his own way). But it’ll be interesting to see how, or if, YouTube responds. The big money right now is in working with TV advertisers and media companies. Not that YouTube has to choose one or the other, but the site needs to figure out how it wants to balance serving its two major content-based constituencies.

Watch the video, it’s definitely worth your time:

 

Tags: , , , ,


NetFlix

When in the UK, Provide Spoiler Alerts, Says Netflix

Buzzfeedlogo1

BuzzFeed Appoints Andrew Gauthier to Lead Video Production

NewsToKnow

Monday 9.22.14: News to Know

YoutubePlaybookBrands

3 Ways for Brands to Sharpen Their Ad Campaigns on YouTube

ChannelFlip

ChannelFlip’s Two, New Divisions Target Creators Outside MCN

Mitchell_Davis

Mitchell Davis on Growing Up Online and His YouTube Evolution

Alibaba

What Yahoo Should Do with Its $8.3B Alibaba Windfall

YouTube

Getting YouTube Creators on Board with Your Brand

Machinima Prime

Machinima Prime Renews Focus on Showcasing YouTube Filmmakers

endemol beyond ali a

Endemol Beyond Launches eSports Channel to Crown Ultimate Gamer

dramafever

DramaFever Unveils Fall Lineup of International TV Shows

maria menounos afterbuzz tv

Maria Menounos’ AfterBuzz TV Signs with Collective Digital...

NewsToKnow

Friday 9.19: News to Know

YouTube

YouTube Confirms Plans to Fund Original Content from Top Creators

KidsatPlay

Kids at Play Inks New Representation for Branded Content in the...

BeautyCon2014

BeautyCon Raises $2M in Funding Round

MobileVideo_alist02

Mobile Video For Brand and Entertainment Marketers

Screen Shot 2014-09-18 at 3.14.16 PM

Fullscreen Partners with Loudr to Help Talent Monetize Music

XboxES

Microsoft Layoffs Hit Xbox Entertainment Studios Ahead of Closure

OMD

Media Agency OMD Hosts Tinder-Like Meetup for Brands and Content...

smosh

Lionsgate Nabs Worldwide Distribution Rights to ‘The Smosh...

MichellePhan

Michelle Phan Strikes Back at Ultra Records with Countersuit

VIS_MagnetMedia

Magnet Media Hires Director of Business Development

AmazonFireTV

A+E Networks TV Everywhere App Now on Amazon Fire TV

NetFlix

Netflix Is Huge in Canada, Too

kincommunity2

Canada’s Corus Entertainment Leads $12M Round in Kin...

MakerStudios_01

Maker Studios Celebrates 25th Anniversary of...

NewsToKnow

Thursday 9.18: News to Know

baby chick

New YouTube BabyLeague Series Stars Magical Toddler

Justice League

WB & DC Entertainment Team with Machinima on Animated...

WSW_05

Web Series Wednesday: Get Through the Week Laughing

Streaming_TV

Streaming TV Devices Are in a Tight Race

vice

Vice News Launches Mobile App on iOS

SillyGIF

EXCLUSIVE: Astronauts Wanted Taps YouTube, Vine Stars for New...

JustForLaughs

Maker Studios Launches New YouTube Channel ‘Just for...

Screen Shot 2014-09-17 at 12.45.51 PM

‘Mystery Science Theater 3000′ Lands on Vimeo

Hello

Maker Studios’ Branded Series Pairs Chocolate with YouTubers

YouTube_Flag

DoubleVerify Taps Veenome to Help Advertisers Avoid Unsafe Videos

iheartradio

iHeartRadio Music Festival to Stream on Yahoo Live