HBO’s Streaming Service Settles on Name, Price

/ Mar 4, 2015


HBO’s upcoming streaming service will be called HBO Now and is expected to cost $15 per month.

The news was first reported by the International Business Times, which also reiterated that HBO is hoping to launch the service in the spring, in time for the season premiere of “Game of Thrones” on April 12.

The service is expected to be available across a variety of platforms, including Apple TV, Roku, Xbox, PlayStation, and connected devices from companies like Amazon. Apple, IBT reports, has been aggressively courting HBO in hopes of becoming a launch partner for the service. Apple TV already offers the HBO Go app, which offers the network’s TV and film content to authenticated users.

It’s still unclear how HBO Now will function — specifically what its content offering will look like. When announcing plans for a standalone service, HBO was careful to note that it has no intention of cannibalizing its existing (and very lucrative) pay-TV business. One way to protect that is to certainly not offer all of its content on HBO Now, or window it in a fashion that still prioritizes its TV and HBO Go offerings.

The network has been working with MLB Advanced Media, the digital media and technology arm of Major League Baseball, to build the HBO Now service.

While an April/spring launch is expected, that won’t be the case if the product isn’t ready, according to IBT. HBO has had issues in the past with HBO Go breaking down during peak moments on its programming calendar, such as the season one finale of “True Detective” and the most recent season premiere of “Game of Thrones.”

The $15 price would be in the range of what people already pay to access HBO on TV — though it obviously won’t require people to pay for scores of other channels to get there. It would also cost more than Netflix, which charges $8 to $12 depending on the tier of service.

“We know there’s great anticipation around our standalone streaming service. And when we have details to share, we will do so,” said an HBO spokesperson in a statement.

Tags: , , , , , ,


MTV Labs Taps Rapper A$AP Rocky as Creative Director


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Storyful Launches Viral Video Marketplace


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...