Heineken’s “Dropped” Released on YouTube
The fifth installment of Heineken’s “Legends” platform focuses on “Voyage,” which has resulted in a YouTube channel called “Dropped.” The so-called social experiment aims to prove that “Legends aren’t born. They’re dropped,” by placing men outside of their element, providing only a couple of guideposts, and challenging them to complete the voyage home. The first three episodes are already available and follow a man named Rikar Gil as he tries to make it back home to Madrid after being dropped in Alaska.
The next two contestants have yet to be be picked, but submissions are due by June 17th. To enter, participants simply have to upload a short video showing their legendary interpretation of an everyday journey; upload it to Tout, Vimeo or Vine; and tweet a link to it with the hashtag #DROPPED. The next three episodes will be released in three weeks.Tags: Competition, Dropped, Heineken, youtube