Here’s Cartoon Network Anything, an Upcoming ‘Micro-Net’ for Young Mobile Viewers
Cartoon Network wants to offer its content wherever its viewers are (and considering Cartoon Network’s audience skews younger, and that the kids love their digital devices, that makes a whole lot of sense). So the net has themed its 2014 programming strategy as being “always on,” and is entering the 2014 upfront season with that approach.
With that in mind, in addition to the usual carousel of original and acquired shows it plans to air on the biggest screen in the house, Cartoon Network unveiled Cartoon Network Anything. Launching later this year, CNA is described as a “fast-paced micro-network” that will serve a non-stop stream of short-form content to mobile viewers. Users will be able to watch videos, play games, answer trivia, be served ads, and perform other activities, with each piece lasting an average of 10-15 seconds.
It’s short-form for the ADD generation. Cartoon Network says these short pieces will be “randomized,” with users being able to move to the next piece of content by simply swiping the screen.
For those interested in reaching these young viewers, the network says it will offer various “native” sponsorship and ad opportunities, to get them while they’re engaging with the micro-net.
In addition to Cartoon Network Anything, the network also unveiled several original digital series, which it plans to roll out during this year. You can check them out here:
Tags: cartoon network, cartoon network anything, mobile video, upfronts
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