Here’s Cartoon Network Anything, an Upcoming ‘Micro-Net’ for Young Mobile Viewers

/ Mar 10, 2014

cartoonnetwork

Cartoon Network wants to offer its content wherever its viewers are (and considering Cartoon Network’s audience skews younger, and that the kids love their digital devices, that makes a whole lot of sense). So the net has themed its 2014 programming strategy as being “always on,” and is entering the 2014 upfront season with that approach.

With that in mind, in addition to the usual carousel of original and acquired shows it plans to air on the biggest screen in the house, Cartoon Network unveiled Cartoon Network Anything. Launching later this year, CNA is described as a “fast-paced micro-network” that will serve a non-stop stream of short-form content to mobile viewers. Users will be able to watch videos, play games, answer trivia, be served ads, and perform other activities, with each piece lasting an average of 10-15 seconds.

It’s short-form for the ADD generation. Cartoon Network says these short pieces will be “randomized,” with users being able to move to the next piece of content by simply swiping the screen.

For those interested in reaching these young viewers, the network says it will offer various “native” sponsorship and ad opportunities, to get them while they’re engaging with the micro-net.

In addition to Cartoon Network Anything, the network also unveiled several original digital series, which it plans to roll out during this year. You can check them out here:

“Angelo Rules” (Season 2): For a kid, life can be a daily battle. There are adults, siblings, teachers and rivals telling them what to do, what not to do, what to say… Well, it’s time for kids to take control and Angelo’s here to show the way! He observes and then comes up with elaborate strategies to wheedle, sweet-talk, con, and work around any adversary. Season two of this new series comes from TeamTo and Cake Entertainment.

“Detentionaire”: Framed for a major prank and punished with a full year of detention, high schooler Lee Ping sneaks out of detention to try to expose who was really behind the prank and avoid being caught by the school’s principal Barrage. After clearing his name, Lee again attempts to sneak out of Barrage’s upgraded detention room, discovering that a strange pyramid under the school has something to do with Lee’s key, the parents council and the blue tazwurms. There is more to the school than meets the eye! Created by animators Daniel Bryan Franklin & Charles Johnston, “Detentionaire” is distributed by Nelvana.

“Rocket Jo”: Rocket Jo is an inventor-adventurer: his unique goal is to get his jet-pack to function and send him flying in the air for good…without effect. But his valiant attempts are always a false dawn to viewers’ great delight, as there always are failures, gags, explosions, falls, etc. Produced by Millimages and 2D3D, Rocket Jo works hard, drawing upon all his imagination, to make viewers laugh, both children and parents.

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