Honda to Sponsor Yahoo’s Sixth Season of ‘Community’
As the presenting sponsor, Honda’s season-long deal includes several integrations within episodes of the show, as well as pre-roll ads on new episodes and series highlights. One episode, for instance, will feature the redesigned Honda CR-V on the Greendale Community College campus.
The “Community”-centric pact is part of a one-year “upfront” deal that will also feature Honda display and audience ads across Yahoo’s extended network.
The 13-episode sixth season of “Community” commences on March 17. The series is produced for Yahoo by Krasnoff-Foster Entertainment and Harmonious Claptrap in association with Universal Television and Sony Pictures Television.Tags: Community, Sony Pictures Television, Upfront Deal, Video Advertising, Yahoo Originals, Yahoo!, Yahoo! Screen