H&R Block Enlists YouTubers in Branded Campaign to Get Your ‘Billion Back’

/ Mar 11, 2014

H&RBLock

Tax services brand H&R Block is currently in the middle of a “Billion Back” ad campaign, centering on the premise that Americans lost out on a billion dollars worth of tax refunds last year by doing their own taxes. You’ve probably seen ads for the campaign on TV as the April 15 deadline for filing your tax return approaches.

Now, in an effort to spread the message even further, and potentially reach younger taxpayers who might not be watching TV as much as the older folks, H&R Block is unpacking “Billion Back Records,” a campaign that enlists popular YouTubers to create original songs about all of the cool things you can do with the money from your tax return.

And it’s not just a few YouTubers, H&R Block is partnering with 10, including top names like iJustine, Joey Graceffa, Jimmy Wong, and Meghan Camarena. The full roster — Pomplamoose, Dia Frampton, Julia Sheer, Clara Chung, iJustine, Joey Graceffa, Jason Chen, Jimmy Wong, Meghan Camarena, and Joe Hertler & The Rainbow Seekers — has brought in more than 600 million views on YouTube to date.

The campaign launches today with a video from Clara Chung:


The campaign will debut each creator’s original music video across YouTube, Facebook, and other social media channels. A contest element will give fans the chance to win music-themed prizes like concert tickets or a custom guitar.

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