Hulu Picks Beatrice Springborn to Oversee Original Programming

/ Jun 6, 2014


Beatrice Springborn is the new head of originals at Hulu, the company announced via a blog post from head of content Craig Erwich.

In her new role, Springborn will “identify, initiate, and drive the sourcing, development, and production of premium shows” for Hulu’s evolving original programming slate.

She comes to Hulu with years of experience in TV production. Most recently, Springborn was the head of television for Storyline Entertainment, where she developed and produced the MTV series “Happyland,” which debuts this fall. Prior to that, she served as SVP of Caryn Mandabach Productions as well as the EVP of TV and film production and development for Gale Anne Hurd’s Valhalla Motion Pictures, which produces the AMC hit “The Walking Dead.”

“With her diverse background in television entertainment, we are confident Beatrice is the perfect fit for Hulu, and the perfect person to spearhead the growth of our originals business,” Erwich said in the blog post.

Earlier this spring, Hulu said it would quadruple its investment in original programming over the coming year.

The company’s slate includes shows like “Deadbeat,” the Sports Emmy-nominated “Behind the Mask,” and Seth Meyers’ “The Awesomes.” Hulu is also rumored to be in talks with Sony Pictures Television to produce additional installments of the critically acclaimed comedy “Community.”

Springborn will replace Charlotte Koh, who left Hulu in April. Her first day is Monday, June 9.

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