Hulu’s New Feature Learns Users’ Viewing Habits

/ Feb 17, 2015

Hulu has launched Watchlist, a new feature on the streaming service that learns users’ viewing habits.

What exactly does this mean? Hulu’s Watchlist keeps track of where viewers leave off in a series. So, for example, when a viewer go back to watching “Scandal” after a prior binge, Hulu will note where he or she stopped watching and have the next episode ready next time the viewer selects “Scandal.”

The feature will “get to know” viewers in other ways, too. It will learn what shows individual Hulu viewers prefer, making new episodes of viewers’ most watched shows pop up immediately on their Watchlist screens.

Additionally, Watchlist lets viewers save certain episodes, clips, shows, or movies of their choosing. Users can add video content to their personal Watchlists by clicking the “+” button on PCs and mobile iOS devices or by selecting “add to Watchlist” on connected TVs, gaming consoles, set-top boxes, and Android devices.

Watchlist is currently available on Hulu (at Hulu.com/getwatchlist). It works on iOs, Android, Apple TV, Roku, PS3, Amazon Fire TV, Samsung TVs, and Blu-ray players. It’s set to expand to more devices, according to Hulu’s blog, in “the coming months.”

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