IAC Forms Electus Digital, A Merger of CollegeHumor and Select Electus Properties

/ Jan 27, 2014


IAC is doing a little bit of organizational restructuring among its video properties.

The online media company, which owns or invests in video businesses like Vimeo, CollegeHumor, Aereo, and Electus, is merging CollegeHumor Media with select properties from its multiplatform entertainment studio Electus. The new business division, Electus Digital, will spearhead the development and production of new content across platforms — not just digital — and geared toward reaching 18- to 34-year-olds.

Headed up by Electus COO Drew Buckley, the division will comprise of all CollegeHumor properties, including the newly launched full-service production shop Big Breakfast.

Led by Sam Reich, who most recently was president of original content for CollegeHumor, Big Breakfast is tasked with expanding beyond just online video to develop feature-length films, TV programming, and various “new-media projects” for Electus Digital. In fact, the unit has been put in charge of Electus’ partnerships to produce content for partner channels and platforms. This includes the development deal Electus inked with TBS to co-produce a TV version of the hit web series “Jake & Amir.” That said, the unit will continue to produce original videos for CollegeHumor.com.

In addition to CollegeHumor, Electus Digital will oversee Dorkly.com; Electus-built properties like WatchLOUD.com and the WatchLOUD, Nuevon, and Hungry YouTube channels; and the production company dumbdumb, which was founded by comedians/actors Will Arnett and Jason Bateman.

In the announcement, IAC said CollegeHumor co-founder Ricky Van Veen will work with Buckley “across creative development and audience expansion” for Electus Digital.

Tags: , , , , , , , ,


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...