Indiegogo Wants to Help You Raise Money on Your Own Website

/ Jan 8, 2014


Crowdfunding platform Indiegogo has unveiled Indiegogo Outpost, a new service to help users raise money in two places at once.

Noting how this tool is designed for creators, “campaigners,” and companies with large audiences and identifiable brands online, Indiegogo wants to make it possible for such users to raise money on their own websites. They will soon be able to do so by directly embedding Outpost on their sites. Outpost uses the same HTML and JavaScript embedding technologies found in products like Google Maps and Facebook commenting. Users will also be able to customize the campaigns on their sites with their own branding.

At the same time, users will also keep a mirrored campaign on, retaining access to Indiegogo’s marketing channels and analytics.

Other features of Outpost include the ability to integrate third-party services like Google Analytics, Kissmetrics, Mixpanel, and Facebook retargeting into the product.

Indiegogo says it plans to launch Outpost in the first quarter of 2014, and it will be free to activate.

Crowdfunding grew up in a big way in 2013, as filmmakers and YouTube creators of all sizes used it to help finance their projects. A product like Outpost could help move some market share away from Kickstarter and toward Indiegogo. Especially with creators like Freddie Wong, who used Kickstarter to finance the first two seasons of “Video Game High School,” and who has an owned-and-operated site at If Wong chooses to crowdfund any other big projects in the future, it’s not hard to see him liking the option of keeping his fans on his own website, instead of driving them to an external platform like Kickstarter.

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