INDMUSIC + PledgeMusic Pact to Help Indie Artists Grow on YouTube
Not to be outdone by an upstart like Hipset, INDMUSIC, the current top music-focused multi-channel YouTube network, is connecting with PledgeMusic to help its roster of independent artists build their presence on the video site.
PledgeMusic offers indie artists a “direct-to-fan” music platform, which helps them promote and distribute songs to fans on social networks like Facebook and Twitter. Some very recognizable artists, including The Lumineers and Ben Folds Five, have used the PledgeMusic platform to move up the chain to both major and independent labels and publishers.
Now INDMUSIC will look to help them do the same thing on the world’s biggest video site. The partnership covers funding, promotion, monetization, and rights management for any PledgeMusic artist who chooses to enlist the INDMUSIC network.
Rights management is key when it comes to musicians and YouTube, what with the millions (billions?) of user-generated videos and covers that use copyrighted songs without permission. INDMUSIC has some experience on this front to help artists take advantage of their intellectual property. When the “Harlem Shake” was laying waste to all of our ears, the company worked quickly to drive a direct sales strategy for the knock-off videos that proliferated on the site, as well as claim rights on behalf of Baauer and music label Mad Decent.
Per the announcement, future plans involve a “direct integration of PledgeMusic’s platform” that will allow artists to deliver music directly to YouTube, “fully monetized upon release.”
We’ll be interested to see what comes this deal on the artists side – another Harlem Shake perhaps?
In the meantime, here’s a fun video that breaks down what INDMUSIC does:
Tags: crowdfunding, direct to fan, indie artists, indmusic, music, partnership, pledgemusic, rights