How the Internet ‘Slowed Down’ for Net Neutrality

/ Sep 10, 2014


Yesterday, VideoInk reported on the “Internet Slowdown” campaign, in which large tech companies like Netflix, Reddit, and Vimeo are standing up for net neutrality in the face of an imminent FCC ruling that could allow for “fast lanes” and “slow lanes” on the web. The former, of course, would be reserved for the content providers who could afford to pay off broadband companies for faster delivery, while the remaining content providers would get left in their dust.

Now, the campaign has arrived, and we wanted to share what it looks like on various websites that are important to online video.


Though Netflix already pays a number of major ISPs for faster internet, such as Comcast, Verizon, and AT&T, the streaming video service does so rather grudgingly. Here’s how Netflix is showing its support for net neutrality:

Screen Shot 2014-09-10 at 3.21.33 PM


Tumblr, which many people use to share photos and videos, created a rather attractive display of what their site might look like with slow tubes on the web. However, it’s only easy on the eyes when there’s no real FCC-backed threat involving those spinning wheels.

Screen Shot 2014-09-10 at 3.20.29 PM


Many smaller creators appeal to fans on Kickstarter to crowdfund their various digital video efforts. Thus, Kickstarter’s bold “Internet Slowdown” statement sends a message in the interest of those who post content online with lower budgets:

Screen Shot 2014-09-10 at 4.17.10 PM


Vimeo went above and beyond to warn online video viewers about the cost of the FCC’s proposal, with the following image dominating its homepage:

Screen Shot 2014-09-10 at 3.17.25 PM

Also, the company’s director of production, Andrea Allen, created this video to really drive home the message of the “Internet Slowdown”:

Public advocacy groups like Fight for the Future, Demand Progress, Free Press Action Fund, and Engine Advocacy organized the “Slowdown” for the benefit of consumers who might just have the power to influence the forthcoming FCC ruling. Time will tell whether the September 10 “Internet Slowdown” will make that kind of impact.

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