ION Launches Platform to Connect Marketers with Digital Influencers
Agency Ayzenberg’s Influencer Outreach Network (better known as ION) has launched a new “matchmaking” platform for marketers and online talent called the Influencer Channel Network (or ICN).
ICN is meant for marketers who are partnering with digital talent and want to grow a certain ad campaign by expanding it across multiple influencers with just a few, simple steps. The platform uses tools to make web creators easily discoverable by marketers, after which they can use the platform to start ad campaigns with influencers and share exclusive content.
The platform also categorizes digital talent based on subscriber numbers and “celebrity status.” Influencers in tiers one and two have 100,000 to millions of subscribers, tend to be part of an MCN, and likely cost money to work with. Talent in tiers three and four often work outside of MCNs and have smaller but very engaged followings. These categorizations are meant to help marketers decide which influencers best fit their campaigns.
ION reports that it currently works with over 400,000 digital influencers. For those who want to learn more about the new platform, the agency will offer a webinar on it this April 21.Tags: ad campaigns, ICN, influencer channel network, influencer outreach network, ION, MCNs, youtube influencers