Ira Rubenstein Named GM of PBS Digital
Ira Rubenstein has been named the new general manager of PBS Digital. He will be responsible for all digital content and service efforts for PBS and its member stations. This includes the PBS Digital Studios arm, which produces original content for YouTube and PBS-owned platforms.
“How, when, and where media is consumed continues to evolve at a breakneck pace, and it’s clear that PBS and local member stations have been committed to being leaders in the children’s digital space, original video development, and using digital distribution methods to ensure that local and national content is available everywhere viewers want it,” said Rubenstein in a statement. “I look forward to leading the digital team and working with PBS member stations as we continue to innovate in today’s digital media landscape.”
Rubenstein is a former executive at 20th Century Fox, where he served as EVP of digital marketing, and Marvel Entertainment, where he was EVP of the studio’s Global Digital Media Group.
Rubenstein begins his tenure at PBS on March 24, and will report to PBS COO Michael Jones.Tags: Exec Moves, ira rubenstein, Movers, pbs, PBS Digital Studios, youtube