Jane Austen's 'Emma' Gets 'Approved' by Pemberley Digital | VideoInk

Jane Austen’s ‘Emma’ Gets ‘Approved’ by Pemberley Digital

/ Aug 2, 2013

HankandBernie

Bernie Su, Hank Green, and the rest of the team at Pemberley Digital, the company behind “The Lizzie Bennet Diaries” and “Welcome to Sanditon,” are moving on to their next web adaptation of a famous Jane Austen novel.

Pemberley Digital is currently at work adapting Austen’s “Emma” into a web series that will be called “Emma Approved.” Scheduled to launch later this fall, “Emma Approved” will “reimagine the iconic heroine into a bold, ambitious, and audacious female entrepreneur with a self-proclaimed expertise in life-coaching and matchmaking,” according to Su. The character will run a consulting firm — also named Emma Approved — to help improve the lives of others, “whether they like it or not.”

Similar to what Pemberley Digital did with “The Lizzie Bennet Diaries” and “Welcome to Sanditon,” “Emma Approved” will also include social media extensions to keep the narrative rolling in between episodes. But Su sees “Emma Approved”‘s forthcoming use of social media, instead of an expansion, as an evolution of of their storytelling efforts.

Tags: , , , , , , ,


  • cellogirl96

    Yay!!!!

  • Nightshade

    OMG OMG OMG I’ve waited too long!!!

  • Steve Clark

    Break virtual legs, all! Can’t wait…

  • MyDearLadyDisdain

    Super excited to see this. Emma is such a delightful story. I’m sure this adaptation will be equally wonderful.

Yahoo_new

Video Remains a Focus for Yahoo, Which Beat Q3 Earnings Expectations

ouija_alist2

Universal Is First to Have Sponsored Promotion On Snapchat

Justice League

Warner Bros. Unveils Development Slate from New Digital Studio

kian_lawley

O2L Star Kian Lawley Goes ‘Missing’ as Part of...

watching-laptop

Total Digital Video Viewership Is Way Up (Study)

Screen Shot 2014-10-21 at 1.15.28 PM

You Can Now Download Mr. Weebl’s Greatest Hits Collection

PBS

PBS Names Don Wilcox VP of Digital Marketing and Services

Channel Frederator Network

Channel Frederator Network Grows to 11.6M Subscribers

NewsToKnow

Tuesday 10.21.14: News to Know

Screen Shot 2014-10-21 at 11.40.14 AM

Pro Snowboarder Documentary ‘Shredbots’ Now on Vimeo

social video

Vdopia Launches Programmatic Marketplace for Mobile Video Ads

Screen Shot 2014-10-21 at 11.07.44 AM

WWE’s Animated Web Series for Kids Is Coming to Nickelodeon

Screen Shot 2014-10-21 at 10.28.26 AM

Young Hollywood to Launch OTT Network in January

onlinevideo

Nielsen Teams with Adobe to Deliver Digital Content Ratings

Pixability

Pixability Unveils Programmatic Ad-Buying Platform for YouTube

Top5_Beauty

Top 5 Emerging Beauty Channels on YouTube

ooyala_02

With Its Latest Acquisition, Ooyala Aims to Enter Video Ad Business

VirginAmerica_Alist

Virgin America Invites You to a Flight on BLAH Airlines

dormtainment

Comedy Central’s New Web Show Stars Comedians of Dormtainment

dead rising

Harley Morenstein, Rob Riggle Join Cast of Legendary’s...

CAA_logo1

CAA Sells Majority Stake to TPG Capital

NewsToKnow

Monday 10.20.14: News to Know

Screen Shot 2014-10-20 at 12.29.15 PM

Refinery29′s Latest Show Explores ‘Out There’...

Crowd005

Digital Video Ad Revenues Hit $1.5B in First Half of 2014, Says IAB

hungergames

Lionsgate Enlists YouTube Stars for ‘Hunger Games’...

lionsgate

Lionsgate and Tribeca to Launch Streaming Service in 2015

NetFlix

Netflix, City, Shomi Partner on Canadian Thriller Series...

ShayCarl_AFV

Shay Carl Comes Full Circle with New Series ‘ShayFV’

Virunga01

Netflix Teams with Leonardo DiCaprio on Docu-Film...

MeganMacKay

How Megan MacKay Turned YouTube Makeup Tutorials into a Talking Point

vice

Vice News Expanding to Seven New International Markets

Punchline

Canada’s CFC and CBC Want to Help Online Creators Make a TV Show

OlgaFeature

Olga Kay Launches Mobile App, Connected-TV App Coming Soon

digitaslbi1

IAB UK Upfront Presentations Beg for ‘Change’

FaceBook1

Facebook Now Calls Itself a ‘Video Platform,’ Pushes...

Youtube_003

YouTube Sizzles, Serves Steak, and Introduces Google Preferred...

NewsToKnow

Friday 10.17: News to Know

popsugar

PopSugar Sets Premiere Date for First Scripted Comedy,...

JimmyWong

Jimmy Wong Turns to Indiegogo for New Musical Comedy Series