Jerry Seinfeld’s Internet Love Affair: Creating a Show to ‘Put in Your Pocket’

/ Feb 12, 2014

SeinfeldCICGC

Even former television giants get the power of online series. Jerry Seinfeld, whose television show grossed over $3 billion since its final episode, has moved on to online content with “Comedians in Cars Getting Coffee.”

In an interview with Peter Lauria on “BuzzFeed Brews,” the comedian spoke to the internet’s role in the entertainment industry. One of Seinfeld’s points focused on the lack of structure in online entertainment. “I think the medium of the internet offers opportunities that are more unique than have ever existed before,” he said, comparing the platform to television. When Seinfeld wrote for TV, he knew he had 22 minutes to work with, divided by commercial breaks. When it came to “Comedians in Cars Getting Coffee,” Seinfeld had “nothing to compare it to.” He got to choose how many episodes made up each season (6), how many seasons took place in a year (2), and how long each episode would run (11 to 16 minutes, depending on the conversation).

Convenience was also a major factor in Seinfeld turning to the internet to launch his talk show. He planned to make “Comedians in Cars Getting Coffee” a show you could watch on your cell phone, because, as he asks, “Why put a show on a big, heavy rectangle in your house when I can put it in your pocket?”

Of course, Seinfeld admitted he would not be making the show if it weren’t also bringing in money. Fortunately for him, network television fails to draw in as much revenue as it used to, and Seinfeld believes this is largely due to the explosion of online entertainment. With over 25 millions streams, “Comedians in Cars Getting Coffee” has no problem paying the bills.

So is network television making less money because more people are watching shows on the internet? Seinfeld had this to say on the subject: “The internet is a bigger change in life than [cars, planes, radio, and television] in terms of the…social human behavioral dynamic.” In other words, yes.

Check out the full interview:

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