Jimmy Wong’s Feast of Fiction Joins Tastemade (Exclusive)
After an eight-month hiatus, Jimmy Wong’s cooking channel/program Feast of Fiction is returning to YouTube with a new partner in tow. Relaunching as a channel under food-driven multi-channel network Tastemade, Feast of Fiction will begin uploading new content this Wednesday at Tastemade’s LA studio.
The program, which creates recipes based on popular TV shows, video games, movies, and books, is relaunching with the hopes of cooking around some of the biggest names in pop culture, including “Breaking Bad” and “The Hobbit.” Feast of Fiction will also tap into recipes from fan favorites like Pokemon, “Kim Possible,” and “Teenage Mutant Ninja Turtles” (if it’s not pizza, so help me god).
Tastemade, the new home for Feast of Fiction, was launched by former Demand Media founders Steven Kydd, Joe Perez, and Larry Fitzgibbon. At the time of the network’s launch, Fitzgibbon explained the ventures ultimate goals to VideoInk. “Simply put, our mission is to connect the world through food and we are building a global food network for digital platforms,” he said.
The network, which launched with $5.3 million in backing from Redpoint Ventures, closed an additional $10 million round of investing led by Raine Ventures earlier this year.
Feast of Fiction currently has over 160,000 subscribers and is hosted by Wong — who is most well known for his music YouTube channel Jimmy — and co-host Ashley Adams.