Jun Group and LiveRail to Monetize Social-Cause Video Site
SightSoundEmotion is a recently launched video site focused on streaming clips from social charities and causes. Launched by native advertising company Jun Group in April, the site offers videos from the Ad Council, a nonprofit devoted to public service announcements and messages from charities and social causes, which is providing content from its 50 causes.
To monetize the clips Jun has teamed up with LiveRail, which will enable its advertising partners to access SSE inventory.
“We’re excited to be the first technology partner powering SightSoundEmotion, helping brands reach a passionate audience through alignment with cause-based content,” said Troels Smit, VP of demand sales at LiveRail.
SSE is already delivering 4-5 million views per month, according to Jun Group.Tags: Ad Council, Jun Group, liverail, monetization, Nonprofit, Video Advertising