Not Just Paula Deen, Saffron Digital Wants More Stars to Go Over-the-Top

/ Aug 7, 2014

pauladeen

The company that’s powering Paula Deen’s upcoming digital video network is unveiling a new solution that would allow more content owners, celebrities, and brands to launch over-the-top video channels.

Saffron Digital describes its Superfan TV solution as an “out-of-the-box” OTT subscription product that combines CRM and social technology with its flagship video platform, MainStage, which includes a CMS, a payment platform, a video player, and other apps.

The solution is targeted to content owners of all types, but even more specifically to celebrities that have large and loyal followings. A star’s biggest fans typically represent 25% of a star’s total fan base, according to Saffron. So why not make some money off that?

Saffron claims Paula Deen’s network, which is the first to use Superfan TV, attracted “hundreds of thousands” of email registrations and Facebook likes within the first 48 hours of its initial announcement.

When the TV well dries up, certain big-name personalities have chosen to go over-the-top. It began with Glenn Beck’s TheBlaze (which later expanded to television, too), and in recent months has kicked into a new gear with the announcements of digital channels for Paula Deen and Sarah Palin.

Palin’s channel comes from Tapp, a company that’s also looking to work with celebrities and other newsmakers to launch digital video channels.

Saffron will showcase Superfan TV and the Paula Deen Network at IBC 2014, when the product will be officially launched.

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