Kaltura Launches Solution to Help More Content Providers Go Over-the-Top
NY-based open-source video startup Kaltura has launched a new solution that’s designed to help cable operators, broadcasters, and content owners across the globe launch over-the-top video services.
Called Kaltura OTT TV, the solution comes as a result of an integration of Kaltura’s video platform with a pay-OTT platform from Tvinci, which Kaltura acquired earlier this year. In addition to live and on-demand video delivery, Kaltura OTT TV supports distribution across multiple devices, and offers various monetization, personalization, and social features.
On the monetization front, Kaltura OTT TV supports server-side and native ad insertion technology for live and VOD content, in-app purchases, and a “range of payment options and discounts for introducing friends,” Kaltura said. All content delivered via the solution is also DRM protected across screens.
Personalization features include individual user profiles, as well as a “parent” account that allows the head of a household to determine things like which devices certain family members can watch content on and what their VOD budgets are.
Social features come via Facebook integration, which will allow logged-in users to send and receive recommendations and access a constantly-updating activity feed and “abuzz meter” that shows what’s popular at any given time.
With the unveiling of Kaltura OTT TV, Kaltura is also disclosing a couple of media partners that have signed to use the solution, including Mediacorp (for its Toggle service) in Singapore and Yes (for YesGo) in Israel.
Kaltura OTT TV will also be showcased during IBC 2014, which is set to take place from September 12-16 in Amsterdam.
Earlier this year, Kaltura raised $47 million from a group of investors including SAP Ventures, Nokia Growth Partners, Commonfund Capital, and Brazil-based Gera Ventures.Tags: kaltura, Mediacorp, OTT, Video Tech, Yes