Katie Couric Joins Yahoo as Global Anchor
It’s official. After months of speculation that award-winning broadcast journalist and TV personality Katie Couric was in talks to jump ship from ABC News to the unproven digital pastures of Yahoo, Couric has finally signed the deal.
Beginning in 2014, Katie Couric will join Yahoo as its Global Anchor. Her responsibilities will include working in tandem with Yahoo global correspondents to develop Yahoo News coverage, spanning everything from live world events to interviews with major newsmakers. As previously reported by others, it’s likely that whatever content comes out of Couric’s partnership with Yahoo will receive prime placement on Yahoo’s homepage. Yahoo CEO Marissa Mayer confirms as much in a blog post announcing Couric’s hiring, saying that Couric will be the “face of Yahoo News” and will shoot “features for [Yahoo’s] homepage.”
“I have great admiration for Marissa Mayer and her team and their commitment to bringing news, entertainment, and information to the Yahoo community across multiple platforms,” said Katie Couric in a statement. “Joining Yahoo offers a tremendous opportunity to reach people all around the world in the way that they’re using and consuming media today.”
In addition to her new gig at Yahoo, Couric will continue to host her syndicated daytime talk show, “Katie.” Though all indications are that the show will be ending its run shortly as Couric’s work with Yahoo kicks into gear.
Couric is not exactly leaving ABC News altogether, though, as the news organization has a deal in place with Yahoo to distribute news and video content on the web. It’s a deal that’s paid off well for both parties as the Yahoo-ABC News Network topped 82 million uniques and increased online video views by 10% in October, per comScore data.
This was a media deal that was headed by Mayer. In addition to Couric, Yahoo has also hired tech columnist David Pogue and political columnist Matt Bai in recent months. The company is also looking to hire an executive to oversee media partnerships and deals for Yahoo, which in the past few months has parted ways with media head Mickie Rosen and video head Erin McPherson.Tags: ABC News, Katie Couric, News, Yahoo!