Katie Couric-Led News Programming Gets Underway at Yahoo
Last November, Katie Couric officially joined Yahoo as its first global news anchor. The deal followed months of speculation which had all-but-confirmed that Couric was looking to the unproven digital pastures of Yahoo as the next move in her illustrious career.
Now, it appears to be the time for the actual product of the partnership to start rolling out. Yahoo is announcing that Kouric will sit down with former New York City mayor Michael Bloomberg this Friday, March 14. It will be Bloomberg’s first sit-down interview since his appointment as the United Nations special envoy for cities and climate change.
Starting today, Couric is inviting viewers to submit questions for Bloomberg via Couric’s Tumblr page (Yahoo famously bought Tumblr last year for $1 billion, so: synergy!). In addition to questions, users are also invited to submit photos and videos, which might be featured during the video interview.
Yahoo makes a point that this kind of “direct access” is something viewers can expect from Couric and her team going forward. The company says Couric and her team will often crowdsource which guests and stories it features.
In addition to sit-down interviews with prominent newsmakers, other types of programming Couric and her team will look to produce include live events and global issues forums, as well as shorter segments that break down big issues stemming from what’s currently trending at the moment.Tags: Katie Couric, Michael Bloomberg, United Nations, Yahoo News, Yahoo!